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Product Storytelling 101: 6 Tips To Create a Compelling Product Story for SaaS

Userpilot

Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse. Your ideal customer, known as your buyer persona, is the hero of any good product story. Narrate the product strategy.

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How to get stakeholder buy-in for user research: 31 expert tips

Userzoom

You can do this by sourcing third party data, or running a small test to prove the results. This free-to-download bundle contains the following resources: Benchmarking 101 [ebook]. How will your better user experience increase revenue? Get new customers? How to get executive buy-in for Design Thinking [Article].

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UX Case Study: an information architectural redesign project

UX Studio

How we interviewed stakeholders and real users to discover their needs and pain points. Besides the default roles, users had an option to create generic roles with customized permission settings. How we interviewed stakeholders and real users to discover their needs and pain points.

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Four senior UX leaders on how to optimize research under time constraints

Userzoom

Or perhaps you’re trying to integrate user research into an Agile Sprint cycle , which is definitely achievable but requires some adjustments to your choice of methods and tools. Run usability tests with colleagues. This approach really only works when stakeholders are willing and able to hear user feedback in real time.

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Product to Product: Drift’s Matt Bilotti on the Burndown framework

Roadmunk

Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” The ebook explores the Burndown framework that Drift’s product team has adopted for product development. Think of Burndown as a more iterative and flexible version of agile that’s heavily influenced by user feedback.

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Happy holidays! Here’s UserZoom’s very best UX content of 2019

Userzoom

We’re very grateful to all our readers, contributors, customers, partners and experts who made this the best ever year for UserZoom and our newly re-branded BetterUX Blog. Here’s a practical look at how you can understand customer problems at the earliest stages of product development: How to run an effective Design Sprint [blog post].

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Four top challenges UX teams face in 2020 and how to solve them

Userzoom

We see this day in and day out, across customers in Europe and in North America, where designers are under pressure to deliver designs in rapid Agile Sprint cycles. They’re often in catch-up mode because engineers are waiting for deliverables, and inevitably it’s user research that’s compromised or sacrificed.