Remove Agile Remove Inbound Remove Outbound Remove Product Marketing
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From Product Management Back to Strategy

The Product Coalition

You had to walk a long way before you could enter product management, and when you did — it was a senior role already. As the product management profession matured, additional levels were naturally added to the career ladder, including junior ones.

Strategy 136
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What is Product Marketing? A Data-Backed Definition

The Product Coalition

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.