The Product Coalition
JULY 8, 2019
An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.
The Product Coalition
JULY 6, 2022
Nowadays, digital products are becoming more and more prominent in our lives, and it’s already part of our daily activities. Most of our readers would have heard of Agile product management. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Product Coalition
JULY 16, 2023
You had to walk a long way before you could enter product management, and when you did — it was a senior role already. As the product management profession matured, additional levels were naturally added to the career ladder, including junior ones.
Pragmatic Marketing
NOVEMBER 9, 2009
While software development teams have been moving toward agile methods for years, many product managers are only now becoming aware of it. An agile approach applies collaborative and continuous improvement concepts to software development. There is no single, definitive “agile method.” Spotting fundamental flaws.
Business of Software Conference
JULY 26, 2016
Bethany Pagels-Minor: The Many Flavors Of Agile – What’s The Right One For Your Team? Rahul Vohra: The Product-Market Fit Engine. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Mikey Trafton: How To Manage Your Badass Team. Talks from BoS EU 2014.
Oren Steinberg
MARCH 7, 2017
By positioning yourself as the expert in the field, and by writing quality content on the subject matter, you can get the big corporate attention via inbound marketing. Remember to express your expertise in terms of the problems you solve not the science or technological beauty of your product. Being an expert is not enough.
All About Product Management
JULY 9, 2010
I often hear and read of Product Managers and Product Marketing Managers stressing at their yearly appraisals that they get too bogged down with the tactical and have no time for the strategic and visionary part of the job. Vision and Strategy – 20% 2. Execution and delivery – 40% 3.
Expert insights. Personalized for you.
60 
Let's personalize your content