The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

The Product Coalition

JULY 16, 2023

You had to walk a long way before you could enter product management, and when you did — it was a senior role already. As the product management profession matured, additional levels were naturally added to the career ladder, including junior ones.

Strategy 139

Strategy Product Management Product Manager Management 139

Bain Public

NOVEMBER 4, 2018

At times, that requires a lot of diplomacy and emotional agility. Encourage them to talk about their product ideas. Product Managers translate between the need to support the effectiveness of outbound activities (Sales, Marketing, Customer support) and the need for efficiency in internal ones (Strategy, Engineering, UX).

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

The Product Bistro

MARCH 7, 2017

Often, product managers are expected to wear multiple hats, in particular to play Product Owner for the Scrum team, to be the business owner or the true Product Management function, and to be the outbound marketing expert and wear the Product Marketing hat. But it was never a primary focus.

Outbound 150

Outbound Agile Messaging Roadmap 150