The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

The Product Coalition

JULY 16, 2023

You had to walk a long way before you could enter product management, and when you did — it was a senior role already. As the product management profession matured, additional levels were naturally added to the career ladder, including junior ones.

Strategy 135

Strategy Product Management Product Manager Management 135

Bain Public

NOVEMBER 4, 2018

Organizations don’t always wants product managers to align product (or technology) initiatives with the business strategy. Instead, decisions are done by executives or a different function like sales and marketing. As a Product Manager you are then asked to plan timing, align resources and direct the engineering team to execute.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

The Product Bistro

MARCH 7, 2017

During the course of the evening, one topic we discussed was related to an article that he read that emphatically made the case that small (and some not so small) companies often look to a single leader for “Sales and Marketing.” This reminds me of the conundrum we frequently face in product management.

Outbound 150

Outbound Agile Messaging Roadmap 150