Agile Outbound Product Marketing Roadmap 
The Product Coalition
JULY 16, 2023
You had to walk a long way before you could enter product management, and when you did — it was a senior role already. As the product management profession matured, additional levels were naturally added to the career ladder, including junior ones.
Bain Public
NOVEMBER 4, 2018
Empathy is key to building great products. In some organizations, the strategy/decision making (roadmap) happens without product management. Organizations don’t always wants product managers to align product (or technology) initiatives with the business strategy. Encourage them to talk about their product ideas.
The Product Bistro
MARCH 7, 2017
Often, product managers are expected to wear multiple hats, in particular to play Product Owner for the Scrum team, to be the business owner or the true Product Management function, and to be the outbound marketing expert and wear the Product Marketing hat. But it was never a primary focus.
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