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Implement This Customer Engagement Strategy and Your Users Will Not Get Enough of Your Product

Userpilot

Customer engagement plays a critical role in your company’s growth and depends on your customer experience. As Steve Jobs once said: “ You have to start with customer experience and work your way back toward the technology, not the other way around. ”. What is Customer Engagement? How to Measure Customer Engagement?

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Shep Hyken on fostering the cult of the customer

Intercom, Inc.

What hasn’t changed is people’s innate desire to be treated as the valued customers they are while having their problem solved. There are now more ways than ever to help your customers solve their problems. Customers don’t mind knowing it’s automated, but they like it when the experience feels natural and personalized.

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Product in Practice: Finding the Best Way to Communicate with Different Stakeholders

Product Talk

Her continuous discovery journey hasn’t just been about interviewing customers or prototyping to test assumptions. If you’re a longtime Product Talk reader (or if you’ve read Continuous Discovery Habits), Lisa’s name might sound familiar. Prospects kept asking for a customer-journey-builder feature that Airship didn’t have.

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How to Prepare Banks for Digital Transformation

The Product Coalition

“The digital transformation of any enterprise is a herculean task requiring a willingness to embrace cultural change, the ability to immerse the entire organization in the customer journey, and a total commitment to digitize to the core”?—? Bank customers’ requests are rapidly changing. We identify opportunities. We execute.

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Understanding Enterprise Product Companies

Mironov Consulting

Borrowing his math, there are lots of ways to hit a $5M revenue target: $50/year/user * 100,000 users = $5M/year $500/year/user * 10,000 users = $5M/year $5000/year/buyer * 1000 buyer = $5M/year $50,000/year/buyer * 100 buyer = $5M/year $500,000/year /buyer * 10 buyer = $5M/year.

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How to Build a Successful Travel Service and Win Customer’s Heart

The Product Coalition

Booking, Airbnb, and Expedia disrupted the travel industry by empowering customers with new tools to build their routes, find itinerary options and plan activities. For your customer, this means a more pleasant experience coupled with the ability to run some tasks offline. Let’s imagine that some tourists plan a trip to Paris.

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Design Metrics That Matter | Jared Spool, UIE | BoS USA 2018

Business of Software Conference

Design is a process where we finely tune our intuition to create great user experiences. In the world of KPIs, some practices, like growth hacking Monthly Average Users (MAUs), have hurt the online experience. What do you really need to help management interpret data and create analytical experiments that provide design insights?