Andrew Chen
FEBRUARY 6, 2024
It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. Who wants to buy ads against the same audiences as major credit card or airlines?
The Product Coalition
MAY 3, 2020
I came across an opportunity from a reputable airline requesting for innovative ideas on how to curb food wastage on flights. One differentiation factor for full service airlines apart from the entertainment offered to their passengers, is food. However the blind-spot lies at how the problem is created in the first place.
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Intercom, Inc.
JUNE 19, 2018
The first sign that the thieves were on the move came when Tristan, CEO of a startup accelerator, was contacted by his bank, Monzo , through their app. These changes can already be seen at companies such as Dutch airline KLM. Forward thinking companies are starting to make service a part of their product, with messaging at the core.
Pragmatic Marketing
MAY 23, 2017
” Those of us who have read The Lean Startup by Eric Ries or gone through Pragmatic Marketing certifications know that fully understanding your customers and solving their needs is paramount to product success. The product is similar to that of other airlines: a plane, seats, overhead bins.
Intercom, Inc.
DECEMBER 13, 2018
But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. You really have to think of Workplace as a SaaS startup within Facebook. What’s your differentiator?
Intercom, Inc.
JUNE 3, 2021
It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. Beware of falling into the trap of exclusively going for easy money, snacking-type opportunities. Making the right bets.
The Product Coalition
DECEMBER 9, 2019
Assets such as the domain name, the associated search engine optimizations (SEO) and a unique shopping experience can create a strong differentiation for business from the marketplace. Businesses can leverage on their own branded websites or marketplaces as differentiated sales channels.
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