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Strategic jiujitsu: 4 Lessons from Southwest Airlines, Western Europe, and the Simpsons

The Product Coalition

Southwest Airlines gives us a great case study here. In the 1970s, all the incumbent major airlines had purchased the rights to the gates of the major airports, thus preventing new airlines from flying out of them. However, this approach had also caused those incumbent airlines to abandon gates at smaller airports.

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5 Factors to Consider When Building Your Product Strategy

Amplitude

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

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Two Development Team Configurations I Lobby Against

Mironov Consulting

Product management doesn’t run Engineering; Engineering runs Engineering. And at least in public, Engineering and Product leadership need to be shoulder-to-shoulder , actively supporting each other at every turn. But there are some engineering team configurations that I see as problematic.  So

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All the Awesome Speakers for #mtpcon SF 2017

Mind the Product

Jeff and Josh are experienced digital product design leaders, and co-authors of Lean UX: Applying Lean Principles to Improve User Experience and Sense & Respond, How Successful Organizations Listen to Customers and Create New Products Continuously. Melissa Perri, Author and Founder ProdUX Labs.

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Demystifying Product Management’s Role in Pricing Strategy

ProductPlan

Product managers must get clarity on what leeway they have when it comes to setting and adjusting prices. The leadership team will have expectations and assumptions that may not line up with what the “CEO of the product” would prefer. Just like product strategy and roadmapping , pricing should be a collaborative effort.

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Let’s Fire a Few of Our Customers

Mironov Consulting

They could use our grammar checker to parse real-time conversations with airline pilots in order to identify training or security issues. And selling is hard, in a different way than engineering and product management are hard. If you’re the VP Products, CPO or Director of Product Management, this is a chance to earn your stripes.

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The three strands of brand authenticity

Intercom, Inc.

Much has been written about designing products based on the job they’re hired for – it’s important that as you look to get hired for more jobs, you keep a core value proposition at the heart of your product strategy. This is something that should be constantly discussed within your leadership team.

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