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Product in Practice: Adopting the Discovery Habits is An Iterative Process

Product Talk

That’s certainly the case for Kelsey Terry , who’s sharing her story in today’s Product in Practice. In her former role as Director of Product at Going (formerly known as Scott’s Cheap Flights), Kelsey was tasked with running a pilot product trio. Do you have a Product in Practice story you’d like to share?

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The Top Mobile In-App Feedback Tools of 2022

Alchemer Mobile

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Developers can remove the pains associated with constantly incorporating new SDKs into an app and focus on delivering products that transform the customer experience.

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From The Soccer Pitch to The Product Roadmap: The Power Of Teamwork In Creating Outcomes

The Product Coalition

Creating Product Outcomes: What I’ve Learned From The Soccer Pitch “Great things in business are never done by one person; they’re done by a team of people.” — Steve Jobs Soccer is more than just a game for me. It’s become a lens through which I’ve come to view much of my life, including my work in product management.

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Implement This Customer Engagement Strategy and Your Users Will Not Get Enough of Your Product

Userpilot

Customer engagement and experience are closely intertwined – how you engage with your customers and what they see when they engage with your product will inevitably affect their experience. To measure customer engagement for product companies, you need to avoid vanity metrics like MAU and session numbers.

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Branding: The Other Half of Your Go-To-Market Journey

Pragmatic Marketing

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. As product professionals, we internalize this lesson and combat its occurrence by taking an outside-in approach when it comes to product development.

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A Product Manager’s Guide to Building Customer Loyalty

ProductPlan

In a world where advertising-supported products, SaaS products with monthly renewals, and free trials are de rigueur, customers don’t have nearly as much incentive to stick around as they used to. For the sales and marketing team, that download was the win. How many were downloaded with the best of intentions, yet never opened?

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Let’s Abandon Customers and Users

Mironov Consulting

As a product manager, I think it’s my obligation to bring clarity and precision to discussions… so talking generically about customers or users can be exasperating. I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. You say potato, I say WTF.