Close Your Eyes and Imagine a Strategy. Let Me Guess: Got Nothing?
The Product Coalition
FEBRUARY 12, 2019
What’s the high $ pain point or unmet need? (2) Here’s my best guess at Southwest Airlines’ strategy circa the 1970s (it has changed little since): (1) Buyer + $ value pool. What’s the high $ pain point or unmet need? over-served by major airlines) who want a faster and similarly low-cost alternative.
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