PMLesson's Ace the PM Interview

MAY 5, 2020

Building your first product marketing resume might seem overwhelming but don't worry. Here at Exponent, we've reviewed thousands of product marketing resumes to provide you with some best practices. Here's my resume when I was accepted to the Google Associate Product Marketing Management (APMM) program.

Product Marketing 52

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Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

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The Product HQ

JUNE 1, 2024

There is an abundance of product manager jobs and internships from large companies, such as Google , Facebook , Dematic, and Fivestars. However, you’ll find lots of opportunities to become a product management intern at smaller companies, as well. What is the Role of a Product Management Intern?

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Userpilot

JANUARY 28, 2024

This article guides you through important surveys to implement across the customer journey. So, what’s the best time to trigger market research surveys? While the obvious answer is during product development , you can also do it at regular intervals to keep track of customer preferences. Market research survey.

User Testing 70

User Testing Customer Feedback Product Research Feedback Software 70

The Product HQ

JUNE 1, 2024

Since finance PMs are responsible for a specific niche of products, recruiters who scout for them look for a particular set of skills in candidates. This article discusses eleven skills that employers look for when hiring finance product managers. Otherwise, you risk jeopardizing the product and its chances for success.

Finance 52

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Userpilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Let’s get right to it!

User Testing 84

User Testing Product Research Data Visualization Research Software 84

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. What is sentiment analysis? Why should you perform sentiment analysis?

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The Product HQ

JUNE 1, 2024

That said, product managers have the same responsibilities. They work with typical product management software and also manage the product roadmap as well as the product team. In this article, we’ll take a closer look into the roles, duties, and abilities of a software product manager.

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Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

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Userpilot

JUNE 12, 2023

It can be a tough nut to crack sometimes, but we’ve made it easier in this article. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

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Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers.

Data Visualization 89

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Userpilot

SEPTEMBER 20, 2023

The eternal debate: product manager vs. project manager. In this article, we’re going to unpack the day-to-day activities of a product and project manager, describe the key areas of overlap and differences between these distinct roles, and, most importantly, cover how they can work together effectively. Organize releases.

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Reporting Tools Customer Experience User Testing Research Software 93

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? This is exactly what the article deals with, so if you’re after the answer to this question, you’re in the right place. Let’s get right to it!

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Userpilot

SEPTEMBER 11, 2023

What will it take to turn your product into a bonafide growth engine ? Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy.

Product launches 95

Product launches Product Research Data Visualization Research Software 95

ProductPlan

SEPTEMBER 28, 2021

What Is a Competitive Landscape Analysis? Gaining a complete view of the competitive landscape will require research. Product teams should conduct a competitive analysis to learn all the alternatives to their product. This research often reveals that the competitive landscape is larger than the team assumed.

Product Research 52

Product Research User Testing Customer Experience Research Software 52

BrainMates

FEBRUARY 12, 2020

Similarly, even if being market-driven is part of your corporate strategy, you’re not market-driven if you don’t take the time to gain an in-depth understanding of the market and your customers, more specifically your customers’ problems. It’s more than just market research. Liked this blog?

Marketing 59

Marketing User Testing Research Software Product Research 59

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 95

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PMLesson's Ace the PM Interview

MAY 5, 2020

Building your first product marketing resume might seem overwhelming but don't worry. Here at Exponent, we've reviewed thousands of product marketing resumes to provide you with some best practices. Here's my resume when I was accepted to the Google Associate Product Marketing Management (APMM) program.

User Testing 52

User Testing Research Software Customer Experience Reporting Tools 52

Userpilot

NOVEMBER 21, 2023

Do you even need a product launch checklist? Technically not, but it helps a lot to have one, and you will find out why from this article! More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. Why is a product launch checklist important?

Product launches 81

Product launches User Testing Product Research Analytic Tools 81

People-First Product Leadership

MARCH 10, 2024

I was recently asked, how do you grow product sense? While many articles highlight its importance, the journey to developing it often seems shrouded in mystery. To answer this question, I’ll take a step back and begin with what is product sense? And close with, does product sense go stale over time?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

APRIL 6, 2023

Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated. In this article, we look at different ways for product managers to avoid falling into the overengineering trap. First, it delays the product launch. Task analysis.

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Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. Userpilot offers features such as in-app surveys, trend analysis, and path analysis to help monitor feature performance and adoption.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. Userpilot offers features such as in-app surveys, trend analysis, and path analysis to help monitor feature performance and adoption.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. Userpilot offers features such as in-app surveys, trend analysis, and path analysis to help monitor feature performance and adoption.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. Userpilot offers features such as in-app surveys, trend analysis, and path analysis to help monitor feature performance and adoption.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. Userpilot offers features such as in-app surveys, trend analysis, and path analysis to help monitor feature performance and adoption.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

JULY 24, 2023

As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. Therefore, you need a solid product launch plan to ensure your product isn’t among the 95% of new products that fail each year. Craft your product positioning statement.

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Userpilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers.

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Research Software Feedback Software Analytic Tools Onboarding KPIs 90

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. In this article, we take an in-depth look at the user persona creation process. Put simply, user personas impact your entire business model.

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The Basics of Product Management

JUNE 30, 2020

This is also a good way to find the elusive product market fit. Market Research. Many product teams just do the market research at the initial stages of product development. Once the software development life cycle takes over, many product teams do not focus on continuous market research.

Product Research 52

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Userpilot

APRIL 29, 2024

These are the main questions the article tackles. For example, age or product usage patterns. A market segmentation survey is a market research tool. Monitor the response rate to ensure you gather enough data for reliable analysis. How do you create a segmentation survey? Let’s dive in!

Analytic Tools 81

Analytic Tools Research Software Feedback Software Product Research 81

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

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Product Research User Testing Customer Feedback Research Software 84

Usersnap

SEPTEMBER 12, 2023

If you are providing more value to your customers, then let your product be appreciated at the price it deserves. In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. What is pricing research?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

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Analytic Tools Research Software Data Visualization Onboarding KPIs 91

The Product Coalition

MARCH 11, 2020

Scaled products are past the stages of early access, or pre-launch and have grown to have plenty of customers, and regular users. This article will discuss product discovery for product teams who are working on scaled products, or are in the process of scaling their product.

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Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? These are just a couple of questions we’re exploring in the articles so if that’s what you’re after, you’re in the right place. Product launch manager role after launch.

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Userpilot

APRIL 10, 2021

This article will give practical answers to these important questions. How do you perform Customer Segment Analysis? Then assess the needs of your chosen segment by conducting market research. More on the criteria on which you can base the segmentation later in this article. What is Customer Segmentation?

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