The Product Coalition

MARCH 13, 2023

Let’s take a look at what product development is and what are its stages. Product Development is the process of conceptualizing, designing, developing, testing and launching a new product or service. It involves a set of activities that are performed to bring a new product or service to the market.

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The Product Coalition

FEBRUARY 1, 2018

While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research? Do not confuse the term with “marketing research”.

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Userpilot

SEPTEMBER 7, 2022

Want to learn what white space analysis is and how it works? With this article, you’ll discover: White space analysis: what is it, and how does it contribute to product growth ? What tools do you need for performing white space analysis? It’s based on an analysis of the internal processes of a company.

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Roman Pichler

FEBRUARY 19, 2024

Level three, finally, allows product people and teams to develop the product strategy including the value proposition and business goals. Level 1: Product Delivery If your job is to decide how features are implemented and if you work with one or two development teams to deliver them, then you are at level one.

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The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

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BrainMates

NOVEMBER 27, 2022

Case Study: How Pets.com Failed Product Development. Many of these are cases where products were developed with little or no understanding of the actual market demand for them. The vast majority of successful products are developed after undertaking a market analysis. How big is the target market?

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Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Take funnel analysis as an example.

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Userpilot

AUGUST 23, 2023

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. TL;DR A product analyst is a professional who uses data analysis and insights to evaluate and improve the performance of a product or service. Let’s dive in!

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The Product Coalition

FEBRUARY 23, 2024

A typical product sense and execution interview might commence with an intentionally broad question, such as, “Imagine you’re tasked with developing an AI model to predict the success rates of a dating app.” These frameworks help organize your thoughts and demonstrate your ability to approach complex problems systematically.

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Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What are the responsibilities of product managers?

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Userpilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Let’s get right to it!

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DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

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Userpilot

DECEMBER 7, 2023

For instance, market research data can help you decide on effective product management strategies. Once you’re done with your data analysis, you’ll be all set to make data-driven decisions based on the insights you’ve gained. Improve the user experience by conducting feature analysis with Userpilot.

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Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.

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Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Data analysis is vital for informed decision-making. Agile is the most common development methodology, so PMs need to be well-versed in its principles. Product manager skills: market research.

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Userpilot

APRIL 24, 2024

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. This challenge was critical because it could lead to inaccurate product decisions, delays in development , and missed opportunities in a competitive industry.

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DevelopmentCorporate

JUNE 22, 2019

Win-Loss Analysis is a market research technique companies can use to discover key learnings from customers and prospects. These learnings can then drive improvements in marketing and sales, resulting in more revenue and profits.

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Userpilot

JANUARY 28, 2024

So, what’s the best time to trigger market research surveys? While the obvious answer is during product development , you can also do it at regular intervals to keep track of customer preferences. Market research survey. Competitive analysis survey designed with Userpilot.

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The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Two major obstacles stood in my way.

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UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.

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Userpilot

NOVEMBER 20, 2023

TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. While product managers are more customer and business-centric, technical PMs focus on the technical development and implementation of solutions. Let’s have a quick look at their main responsibilities.

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The Product Coalition

DECEMBER 14, 2019

The market is saturated with hundreds of FinTech software development companies, so it can be challenging to choose the one that best fits your business. Are you looking for the best FinTech developer to build a robust payment app, personal accounting app, or banking application?

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DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

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DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

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Sequent Learning

DECEMBER 20, 2023

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements.

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Userpilot

OCTOBER 2, 2023

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. Userpilot is a great tool for performing generative and evaluative research.

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Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. What is sentiment analysis? Why should you perform sentiment analysis?

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Userpilot

OCTOBER 29, 2023

Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. The conjoint analysis simulates real-life situations where users have to choose between packages or plans made up of different features and prices. What techniques can you use for market research?

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nulab

MAY 10, 2019

a good place to start is with a value chain analysis. A value chain analysis is, therefore, a visual representation of the business activities that go into producing a product or service from start to finish. He created this diagram to illustrate his point: Value chain analysis example from Wikipedia.com. Technology Development.

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Userpilot

JANUARY 16, 2024

TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.), Use ChatGPT to learn as much as possible about your rivals and your target market. Data analysis : Feed data into ChatGPT to identify patterns and trends.

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Product Innovation Educators

APRIL 27, 2020

4:45] Data Analysis. A couple of other types of data analysis are attach rates of other products and the cost of developing the product. [6:39] 6:39] Market Research. Market research is finding out what you can charge based on what you’re offering. 4:12] What are the three phases of pricing? [4:45]

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Alchemer Mobile

JULY 11, 2019

The survey found that across the 15 different skill sets product managers need to thrive in their profession, customer understanding was one of the strongest skill sets, while competitive analysis was amongst the weakest. Develop real personas that reflect your customers. Focus on benefits in your competitive analysis.

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Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Use session recordings , click tracking, feature usage , customer journey interactions, eye tracking, and cohort analysis to understand user behavior.

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The Product Coalition

DECEMBER 11, 2023

AI for content creation uses artificial intelligence technology to develop and improve various aspects of content development and refinement. Furthermore, AI proves invaluable in the analysis of audience engagement. Competitor awareness: AI-powered trend analysis and market research tools enhance competitor awareness.

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The Basics of Product Management

MAY 24, 2020

Software Development Life Cycle (SDLC) is the process of building software, using 6 phases – Analysis, Definition, Design, Coding, Testing and Deployment. The acronym also stands for system development life cycle. People use it interchangeably with software development life cycle. SDLC Analysis Phase.

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ProductPlan

JUNE 8, 2021

Market research—Reveals how others tell their stories and perceive the audience. Customer feedback—A door into what’s happening and the trends and evolution in the market. These processes can help quantify things: Competitive Analysis—Helps you understand which problems competitors are solving and how they frame them.

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Product Innovation Educators

OCTOBER 31, 2016

This episode is about market research – what’s in your toolbox for conducting consumer and market research? Does it include Conjoint Analysis? To explore the topic and walk through an example of using Conjoint Analysis, I tracked down a previous guest from way back in episode 008. The steps are….

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