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RFM Analysis (Recency, Frequency, Monetary) in SaaS: The Product Manager’s Guide

Userpilot

What is RFM analysis? How relevant is it to SaaS product management ? We also look at how to carry out the RFM analysis and some SaaS-specific examples. RFM analysis is a user segmentation tool used in sales and marketing for targeted customer engagement. What is the RFM analysis (recency, frequency, and monetary)?

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Product Management Marketing: A Guide for Building Successful Products

Userpilot

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

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Product Analytics Guide for SaaS Products

Userpilot

We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. We finish with an overview of product analytics tools that your team can benefit from. Segment analysis focuses on common qualities shared by similar users.

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10 Tips for Effective Product Management Meetings

Roman Pichler

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

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Importance of A Holistic Product Function in A Startup

The Product Coalition

Parallel to having Engineering or Development teams, technology startups today have dedicated Product teams, which encapsulate Product Management, Product Design, Product Analytics and Product Marketing functions within them, with each of these functions having specific purposes they fulfill.

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Digital Analytics 101: What Is It and How to Collect Digital Data?

Userpilot

Userpilot is a product onboarding tool with user feedback and analytics features. It enables product managers and product marketing managers to act on the insights by engaging users with in-app personalized messages. Why does tracking digital analytics data matter for product teams ? What is digital analytics?

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Essential Finance Product Manager Skills

The Product HQ

Data Analytics Skills Strong analytical skills are necessary for any finance product manager. Products that appeal to financial consumers incorporate some form of financial data and analysis in their development. After all, product teams use data-driven solutions to build solutions instead of chance or guesswork.

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