Alchemer Mobile

FEBRUARY 2, 2021

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Get feedback on different messaging and ads to find which resonates.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. In-app strategies for converting free or trial users to paying customers. To get quicker results, you’ll need to leverage paid marketing. This article shows you how.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. Why is a well-structured product marketing framework important?

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

The Product HQ

JUNE 1, 2024

Technical Skills An eCommerce site or app is a system that connects several different components. such as the ordering system, shopping cart, payment system, and other customer engagement services. To convey your message, you need to know how to communicate in a language not specific to customer preferences or audience.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing? Ready to dive in?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. We’ll also show you tools that will simplify everything. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. Start building your localization strategy by identifying the right market.

Research Software 98

Research Software Analytic Tools User Testing Onboarding KPIs 98

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. Tracking sentiment can also help you with feedback analysis and interpreting responses to in-app surveys.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

JANUARY 23, 2024

TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Quality or prestige-based positioning which targets a luxury or high-quality market segment to position the brand as exclusive. What is product positioning?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

JUNE 12, 2024

Here are five best practices that will get you there: Merge product marketing strategies with customer insights : Use tools to collect user feedback and incorporate it into marketing plans. Understand customers greatly : You can use various CRM tools to understand your customers better. Book a demo to see it in action!

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

OCTOBER 26, 2023

How can you implement them in the SaaS context? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. To see how Userpilot helps SaaS companies grow, book the demo!

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Usersnap

FEBRUARY 17, 2022

Getting user feedback is key to SaaS product growth (or any company’s growth, for that matter). And a seemingly small thing like placing feedback widget on your website, in your mobile app, or in your digital product can go a long way. A feedback plugin is a small software that can be added to WordPress and other websites.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Research Software 98

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

User Testing 125

User Testing Product Research Data Visualization Customer Feedback 125

Userpilot

JULY 6, 2023

You know there’s no one-size-fits-all solution. So you need to find the tool that works for your unique goals and needs. Since SurveyMonkey can’t completely satisfy everyone, let’s look at 15 survey tools that can help you collect employee feedback, user sentiment , and more valuable data. What is SurveyMonkey?

Data Visualization 98

Data Visualization Embedded Analytics Analytic Tools Feedback Software 98

Userpilot

AUGUST 16, 2022

In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. A marketing experiment is a type of market research to validate the effectiveness of an existing marketing strategy or discover a new one.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

The Product Coalition

DECEMBER 11, 2023

AI tools for content creation, powered by advanced machine learning algorithms, analyze extensive datasets to discern patterns and trends. This analytical capability not only enhances the precision of content creators but also streamlines workflows. This strategic advantage enables them to maintain a competitive edge in the market.

Data Visualization 117

Data Visualization Artificial Inteligence Analytic Tools Research Software 117

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. There are several ways of carrying out message testing. Let’s get started!

User Testing 98

User Testing Product Research Messaging Data Visualization 98

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Looks like a missed opportunity, doesn’t it?

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Userpilot

JANUARY 9, 2023

This article considers all you need to know about retention marketing. What tools can help you personalize the customer experience? Customer retention marketing is any marketing that aims to keep both new and current customers happy. How can a personalized experience help drive retention? Let’s begin!

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

NOVEMBER 21, 2023

Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Once the product is out, use product analytics to track your success metrics. To evaluate your in-app messages, use flow analytics. Online analytics is a good start.

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Userpilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. Use a range of techniques and tools, like interviews, surveys , and product analysis to collect diverse user data to inform screening. In addition, carry out market research to assess the competitive landscape and identify market gaps.

Data Visualization 105

Data Visualization Product Research User Testing Analytic Tools 105

Mixpanel

AUGUST 3, 2023

How can you support audience tracking with product analytics? Grow and scale How does marketing strategy change as the company matures? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Conclusion Intro Marketing can be a bit of a roller coaster.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Userpilot

MAY 30, 2022

Adopting a needs-based segmentation approach leads to a clearer understanding of the market and better-tailored messages for customer segments. The quality and the brand-focused segment is comprised of businesses that want the best product and are prepared to pay for it. The 3 best tools are Userpilot , Baremetrics, and Segment.

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you build your marketing strategy around the funnel? How can you support audience tracking with product analytics? Grow and scale How does marketing strategy change as the company matures? Revenue-led.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. This enables the marketing team to set clear expectations from the very beginning of the marketing campaign.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

UX Studio

JUNE 30, 2023

A website that reflects their brand and meets the expectations of their target audience is just an example. We deliver impactful, user-friend, and unique solutions for ambitious ideas. They’re building websites, brands, and digital transformation platforms that deliver results and revenue.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. A short survey that asks how easy it is to perform a certain task with your app. Allowing you to personalize your marketing messages better.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

Userpilot

DECEMBER 19, 2022

Customer acquisition costs, retention /churn rates, net promoter scores, and monthly recurring revenue growth are the main KPIs you can use to measure your B2B marketing performance. As mentioned earlier, B2B marketing strategies focus on targeting organizations (or individuals who make purchases on behalf of their organization).

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

SEPTEMBER 28, 2023

A few common experimentation targets include marketing campaigns, subject lines, onboarding flows, landing pages, and in-app messages. You can also analyze more technical aspects, such as conversion paths or software automations. This will help you optimize messaging for both new prospects and existing customers.

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. In a nutshell, insights help SaaS companies understand the customer journey better and find growth opportunities.

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Usersnap

MAY 2, 2019

Getting user feedback is key to SaaS product growth (or any company’s growth, for that matter.). And a seemingly small thing like placing a user feedback button on your website or in your app can go a long way for your product. Let’s look at some of the tools you can use to create feedback buttons for your website and application.

Feedback Software 85

Feedback Software Data Visualization Analytic Tools Research Software 85

Userpilot

JUNE 2, 2022

What are some great customer feedback examples that SaaS companies use successfully? In this article, I’ve outlined the best customer feedback examples your SaaS company can leverage to get quality insights from your user base. In-app surveys allow you to collect contextual feedback without disrupting the user’s product experience.

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

SEPTEMBER 15, 2023

Preference testing helps teams design user-friendly and intuitive UIs, websites, and apps that satisfy user needs. To recruit participants that are representative of the target audience, use dedicated services or tools. If recruiting from your existing user base, leverage the segmentation features of your tool and engage them in-app.

User Testing 102

User Testing Product Research Data Visualization Feedback Software 102

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you build your marketing strategy around the funnel? How can you support audience tracking with product analytics? Grow and scale How does marketing strategy change as the company matures? Revenue-led.

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40

Userpilot

AUGUST 15, 2023

Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. For a successful launch campaign, you’ll need to A/B test your messaging and test your product ahead of launch day.

Product launches 98

Product launches User Testing Feedback Software Research Software 98