Userpilot

DECEMBER 19, 2023

Managing customer accounts is a pretty tough job, but you know what’s even tougher? SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. Personalizing customer workflows according to their needs.

Feedback Software 88

Feedback Software Analytic Tools Product Research User Friction 88

Userpilot

NOVEMBER 28, 2022

Interactive self-serve guides are getting popular for a good reason: customer service takes a lot of effort and careful planning, so any simplified way is welcome. To be effective with customer service, companies have to consider the product, audience, and the major channels customers like. What is customer self-service?

Feedback Software 96

Feedback Software Customer Experience Analytic Tools Embedded Analytics 96

Userpilot

FEBRUARY 26, 2023

The customer success renewal playbook is central to keeping the incoming stream of recurring revenue flowing. Thanks to the subscription economy of SaaS companies, high customer retention is vital to staying afloat and enjoying growth. The renewal process begins immediately after a user signs up for your product.

Feedback Software 93

Feedback Software Analytic Tools Customer Experience Customer Feedback 93

Userpilot

NOVEMBER 1, 2022

Personalized customer service is a secret ingredient for improving customer engagement , retention, and loyalty. In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. 7+ customer service personalization strategies. Address customers by name.

Data Visualization 96

Data Visualization Feedback Software Analytic Tools Research Software 96

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. This helps create user personas. Book the demo! Its different stages.

Analytic Tools 90

Analytic Tools Data Visualization Research Software Onboarding KPIs 90

Userpilot

OCTOBER 26, 2023

How can you implement them in the SaaS context? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing.

Feedback Software 100

Feedback Software Analytic Tools Research Software Data Visualization 100

Userpilot

JULY 20, 2023

Wondering how to reduce customer churn rate for your business? Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. The main reasons for customer churn are: Bad product-customer fit. Bad customer service.

Customer Experience 90

Customer Experience Feedback Software Analytic Tools Data Visualization 90

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions.

Analytic Tools 95

Analytic Tools Data Visualization Feedback Software Customer Feedback 95

Userpilot

MARCH 29, 2024

This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. TL;DR A conversion funnel leak is a point in the customer journey where potential customers drop out of the process before taking the desired action. Slow response to customer queries. Book a demo now to begin.

Data Visualization 100

Data Visualization User Testing Analytic Tools Feedback Software 100

Userpilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience? Build loyalty.

Customer Experience 83

Customer Experience User Testing Customer Feedback Feedback Software 83

Userpilot

DECEMBER 20, 2022

SaaS business models depend on repeat purchases to grow revenue and meet profit goals. This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 96

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 96

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

B2B 103

B2B Analytic Tools Feedback Software Data Visualization 103

Userpilot

AUGUST 16, 2022

In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Here are five marketing experiments types you can try in your business: In-app onboarding experiments. Case study experiments. But how should you run them?

Research Software 97

Research Software Feedback Software Analytic Tools Customer Experience 97

Userpilot

AUGUST 10, 2023

In this guide, we’ll explore what behavior-based marketing automation is, how you can use behavioral segmentation to appeal to your target audience, and the right tools for the job. This helps because it’s a way of directly appealing to customers based on where they’re at in a journey (i.e. behavioral targeting).

Analytic Tools 91

Analytic Tools Feedback Software Marketing Product Marketing 91

Userpilot

SEPTEMBER 8, 2023

But here’s a fact: many SaaS companies are going about A/B testing the wrong way. TL;DR A/B testing is a method of comparing a version of a software product, feature, webpage element, or user interface element against a control group to determine if it performs better in terms of user engagement, conversions, or other key metrics.

Product Research 93

Product Research User Testing Analytic Tools Data Visualization 93

Userpilot

DECEMBER 3, 2022

In this article, we cover the following: What UX design is and why UX is important in SaaS. TLDR; UX design includes all of the elements a user encounters when interacting with your brand online. To identify opportunities to improve your UX design, you should start with user research. Investigate why that might be.

Feedback Software 97

Feedback Software Research Software Analytic Tools User Testing 97

Userpilot

JUNE 29, 2023

There’s an important distinction between documentation intended for your end users, and the more technical docs leveraged by developers and software architects. User documentation comes in many shapes and sizes: step-by-step guides or manuals, frequently asked questions, video tutorials, release notes , and more.

Document 90

Document Analytic Tools Feedback Software User Testing 90

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. Customer acquisition costs, retention /churn rates, net promoter scores, and monthly recurring revenue growth are the main KPIs you can use to measure your B2B marketing performance. What is B2B marketing?

B2B 103

B2B User Testing Research Software Analytic Tools 103

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? They use their product as the selling point. In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS. But isn’t that what all companies do?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Gainsight

JANUARY 17, 2020

When you’re trying to deliver an exceptional product, it’s easy to get lost in the constant deluge of customer feedback. Your users are likely communicating with your company through multiple channels and it can seem like feedback gets lost in a black hole. How do you work with your customer-facing teams to gather feedback?

User Testing 117

User Testing Customer Feedback Feedback Software Customer Experience 117

Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Driving users toward activation with checklists.

Product Research 83

Product Research Onboarding KPIs Customer Experience Data Visualization 83

Userpilot

OCTOBER 29, 2020

The KPIs of product marketers may range from MQL/PQL conversion rate, trial to paid conversion rate, new user activation, Day 1/ Week 1 retention, feature adoption, and expansion revenue; A product marketer’s salary in the UK is £27,000, compared to £ 50,000 of that of a product manager (source: Glassdoor).

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 98

Userpilot

JUNE 9, 2021

A Product Manager builds the product by identifying customer needs and creating specifications for developers. They also ensure it fulfills the business’s wider objectives, do the initial research, user interviews, and collect user feedback and data. How to decide. How to get your first Product Management job.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

NOVEMBER 24, 2022

Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Well, enabling customer success is just about one of the highest ROI activities you can do. Customer education is the discipline of teaching customers how to use and get value from your product.

Feedback Software 96

Feedback Software Analytic Tools Reporting Tools Data Visualization 96

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Setting and tracking customer service communication metrics.

Customer Communications 86

Customer Communications Feedback Software Research Software Analytic Tools 86

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. TL;DR A conversion path is a sequence of actions a prospective customer takes. A well-designed conversion path guides customers with relevant information and prompts them to act. Hence this guide.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Marketing 93

Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. In a nutshell, insights help SaaS companies understand the customer journey better and find growth opportunities.

Data Visualization 97

Data Visualization Customer Feedback Customer Experience User Testing 97

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! The process involves researching the target audience’s problems, needs, and motivations, and creating user personas representing key customer segments.

Messaging 81

Messaging User Testing Research Software Analytic Tools 81

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. This supports premium pricing and customer loyalty.

Analytic Tools 69

Analytic Tools Data Visualization Feedback Software User Testing 69

Userpilot

NOVEMBER 1, 2021

With so many different definitions of onboarding bouncing around, ranging from " customer education " to simply "making the user feel welcome ," it's no wonder that people are struggling to articulate what onboarding really is. Is user onboarding important longer-term? If this is you, you're in luck.

Onboarding KPIs 96

Onboarding KPIs Analytic Tools Customer Experience Customer Feedback 96

Userpilot

JUNE 28, 2023

With solid in-app marketing strategies, you’ll keep users engaged, help them experience your product’s value, and increase long-term retention. But the big question remains: how do you know what in-app communication to implement and when to trigger them in the user journey? Retain and upsell customers.

Feedback Software 93

Feedback Software Analytic Tools User Testing Product Research 93

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. This supports premium pricing and customer loyalty.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Userpilot

MARCH 4, 2024

That said, let’s explore what average conversion time is, and go over 15 actionable tactics to optimize your conversion time and retain customers. TL;DR Average time to conversion is the time it takes for a user to complete a desired action. However, you can use tools like Userpilot for automatic calculation.

Customer Experience 82

Customer Experience Feedback Software Analytic Tools User Testing 82

Userpilot

MARCH 21, 2023

Let’s face it, product growth is just a broad term for turning prospective visitors into users for your SaaS product. But how do you actually convert visitors into paying customers for your SaaS business? There are many ways, but mastering SaaS landing page best practices is certainly one. Features/benefits.

Analytic Tools 52

Analytic Tools Research Software User Testing Data Visualization 52

UX Studio: Product Management

NOVEMBER 13, 2020

You don’t know where to start, and you bump into lots of pain points. We were surprised too, but we were happy to see the opportunities provided by the tool to begin our optimization. The tool suggested the following: text compression, properly sized images, removal of a video, and some unused CSS.

Data Visualization 98

Data Visualization User Testing UX Reporting Tools 98

ProductPlan

OCTOBER 1, 2019

No business can survive without their customers. While the company pursues metrics and objectives without considering the customers’ interests, they may negatively impact the customer experience. Customer centricity aims to always keep the customer top of mind. Why is customer centricity important?

User Testing 50

User Testing Customer Feedback Customer Experience User Friction 50

Userpilot

NOVEMBER 29, 2023

Conversion rate optimization marketing helps to lower customer acquisition costs, increase customer lifetime value , and expand MRR. Average conversion rates in SaaS : Site visitors to free trial conversion rate: 8.5%. PQL to paying customer conversion rate: 20% to 40%. Map out your customer journey.

Analytic Tools 84

Analytic Tools Feedback Software Data Visualization Reporting Tools 84