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Omnichannel Analytics Guide for SaaS Companies

Userpilot

Omnichannel analytics enable teams to get a 360 view of user behavior at different touchpoints of the customer journey. In particular, it covers: What omnichannel analytics are Why it’s important to track How to implement your omnichannel analytics strategy Omnichannel analytics tools Let’s get right into it!

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14 Zendesk Integrations SaaS Companies Need in 2023

Userpilot

Are you looking for Zendesk integrations to boost the efficiency of your self-service customer support? The article explores the best Zendesk integrations for: Customer support Customer feedback Productivity Email and social media communication Analytics and reporting Let's get right to it!

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The difference between product analytics and business intelligence tools — and why you need both

Mixpanel

In 2019, industry-leading Business Intelligence tools (BI tools), Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. These massive deals show that BI tools and data warehouses are a powerful combo that companies across the globe are incorporating into their tech stacks.

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Connection and Compatibility: How OkCupid Uses Analytics to Help People Find Love

Amplitude

Today, about one-third of Americans have used a dating app or site, and 12% have either been in a committed relationship or gotten married to someone they met through online dating, according to a recent Pew Research report. I’ve been with OkCupid for three years and I manage our data science team, which handles platform analytics.

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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. But with customers spending more time researching and buying online, websites and product experiences are converging to accommodate customer needs, and the scope of analysis for most marketers is increasing.

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From Looker to Mixpanel: How and why Mixpanel’s analytics team is making the transition

Mixpanel

Mixpanel is an analytics company, so I don’t have to tell you that we highly value using analytics to make better decisions and optimize the running of our business. Up until now, that was handled by Mixpanel and Looker, our BI (business intelligence) solution of choice. Why is this so important to share?

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SaaS Reporting Guide: Tools & Metrics

Userpilot

With companies relying entirely on data, it’s common sense to carry out SaaS reporting. The different reports can offer a variety of insights that help manage your product in the right direction. TL;DR SaaS reporting helps to track key metrics and inform the right decisions backed up with data.