Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing?

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Userpilot

JUNE 29, 2022

How many customer segmentation tools are out there? Then how do you determine the best one for customer segmentation analysis to uncover product growth opportunities? Here, we have listed a few popular customer segmentation software options and described their pros and cons. What is a customer segmentation tool?

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Userpilot

FEBRUARY 21, 2023

If you've searched for this comparison, you're probably looking for a tool that will help you gain actionable insights to drive your product growth. Whether looking for an alternative to your existing tool or setting up product analytics at your organization, we're here to help. Heap vs Pendo?

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Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

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Userpilot

OCTOBER 8, 2021

Many SaaS businesses rate Pendo Analytics among the best in the industry. There's certainly a lot of buzz about their analytics in the onboarding world at the moment. The question is: do the analytics features offered by Pendo live up to the hype? Each of these three options has its own dedicated product tour.

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Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

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Userpilot

SEPTEMBER 22, 2021

Why do you track online engagement for your SaaS app? To do that, you need the best engagement tools. In this article, we discuss what engagement tools are and why you need them for your SaaS. In addition to that, we will analyze some of the best engagement platforms available. What are engagement tools?

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Mixpanel

FEBRUARY 29, 2024

“Events are a restrictive, inflexible way of modeling data.” That was a direct quote from the community when we released Warehouse Connectors last year, showing a commonly-held concern about the limitations of product analytics. So long as the data point has a timestamp, it can be represented as an event for analysis.

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Userpilot

JANUARY 30, 2023

This article features all the nooks and crannies that will help you learn how to analyse the customer journey using behavioral analytics. It delves into the process of collecting customer behavioral data for SaaS and explores real-life examples of how to act on all the data. What is customer behavior analytics?

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Userpilot

DECEMBER 21, 2022

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? But how to do it right?

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Userpilot

FEBRUARY 20, 2024

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth? Etsy uses psychographic segmentation to send tailored product recommendations based on the user’s interests.

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Userpilot

JULY 27, 2021

Do you know how to use NPS data to drive growth for your SaaS? NPS score helps you identify valuable insights into: Features that users find valuable, so you can improve your product adoption. How your product is serving your users’ needs. is a survey based on a 0-10 scale to measure customer loyalty with a product or service.

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Userpilot

FEBRUARY 3, 2023

Then, collect direct customer feedback with in-app surveys. Leverage product analytics to do a customer behavior analysis and get a better understanding of how customers interact with your product. The two top customer analysis tools of our choice are Semrush and Userpilot.

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Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

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Userpilot

DECEMBER 31, 2022

Are you curious about what the average churn rate for SaaS is? SaaS businesses are typically subscription-based, where they should provide continuous value to customers and ensure repeat purchases. Thus, one of the most important goals for SaaS companies is to reduce churn and retain as many existing customers as possible.

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Userpilot

JULY 15, 2022

The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems. What is the dark funnel in SaaS? Not all touchpoints can be tracked by analytics. The Dark Iceberg. Why does the dark funnel exist?

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Userpilot

OCTOBER 20, 2022

The Net Promoter Score (NPS) is one of the most critical SaaS metrics as it measures user sentiment over time. NPS is crucial for SaaS businesses because it helps you track user sentiment , find areas of improvement and optimize the user journey. The average NPS is 31 for SaaS businesses. Why is NPS crucial for SaaS companies?

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Userpilot

JULY 13, 2021

Most SaaS businesses recognize that interactive walkthroughs are a helpful onboarding tool , but few use them correctly. Too often, they are conflated with product tours , leaving the customer confused as to why they are being shown features they don’t need. The best walkthrough software on the market is Userpilot.

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Userpilot

OCTOBER 20, 2023

Sentiment analysis makes it possible to compare your product to competitors, evaluate the impact of your product/marketing efforts, and gather actionable growth insights. You can collect feedback for analysis through in-app surveys, online reviews, social media mentions, and customer interviews.

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Userpilot

MARCH 14, 2023

In SaaS, user segmentation is more granular than customer segmentation : customers are accounts and users are individuals within an account. By segmenting users, product managers can deliver tailored onboarding experiences via personalized in-app content and relevant feature highlights. feature usage , in-app events, etc.).

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Userpilot

NOVEMBER 28, 2022

This article shows the common reasons for churn, outlines ten ways to get your users back, and the right engagement software to use. A churned customer is someone who stopped using your product after a while. Once the feedback is received and classification is done, plan how to approach customers with the best solutions to their needs.

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Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. When users are considering your product and comparing it with other alternatives. Review stage (BoFu).

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Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. So let’s go over some of the most important user engagement analytics so you can improve your retention. What is user engagement analytics?

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Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

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Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What is product-led growth? What does PLG stand for in marketing?

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Userpilot

FEBRUARY 22, 2024

According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Its goal is to ensure customers are satisfied with a company's products and services, become repeat buyers, and not switch to a competitor. Why is retaining customers important in SaaS?

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Userpilot

NOVEMBER 23, 2023

To be actionable, a product strategy should focus on specific user behaviors that create customer value. It should also give you tools to measure progress. Instead of using data and evidence, many teams rely solely on solutions and untested assumptions. The product momentum gap by Dave Martin.

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Userpilot

JULY 14, 2021

Written by content writers who have never used any of those tools, and frankly – have no clue what they are talking about. Because we’re just a different kind of onboarding tool! ?????. There are no one-size-fits-all tools – don’t trust the reviews! Choose Pendo if you need mobile app onboarding.

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Userpilot

SEPTEMBER 8, 2021

Product tours are an essential way to onboard users in your app. Yet, all too often, SaaS businesses see their customers not completing the product tour, or even churning during the onboarding stage. Product tours are a way of showing users the product features they need to learn in order to activate.

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Userpilot

JANUARY 12, 2023

We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption. You’ll also learn the best ways and tools to perform behavioral segmentation. Keep reading to uncover product growth insights !

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Userpilot

AUGUST 10, 2022

What is customer insight, and why is it essential for SaaS companies? As a product manager, you should collect customer insights to understand how users feel about your products and services. Collecting customer insights helps you deliver best-in-class solutions and improve customer experience. In-app modals.

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Userpilot

NOVEMBER 30, 2021

Are you on the hunt for the perfect digital adoption platform (DAP)? While it’s a relatively new term to enter the SaaS lexicon, there are already a number of choices on the market. It’s easy to use and doesn’t require coding skills. Userlane is also a DAP tool, unique due to its employee onboarding functionality.

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Userpilot

FEBRUARY 13, 2024

But how can you implement the right email marketing strategy to drive product engagement in SaaS businesses? That said, let’s explore what contextual email marketing means, bring some methods to automate your email campaigns, and see real-world email marketing examples from successful SaaS businesses.

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Business of Software Conference

JULY 29, 2019

At every Business of Software Conference we record the talks so that you, the great people of the internet, can join in the feast of learning that our attendees get to gorge themselves upon. Sales & Marketing. Upcoming Events. 2 – Product & UX. 17 Talks From Seasoned Entrepreneurs. Creativity.

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Userpilot

SEPTEMBER 16, 2021

Looking for the right SaaS product management metrics that offer valuable product growth insights ? Defining and tracking key metrics is an integral part of the product management process. In this article you’ll learn about: Ways to measure SaaS products. How are SaaS products measured?

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Alchemer Mobile

NOVEMBER 10, 2022

I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback tools. You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” Do you have the right tools to capture that voice? Mobile in-app feedback tools & solutions.

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Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

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