Userpilot

MARCH 23, 2025

The competition for customer attention in app stores is intense , to say the least. million apps on Google Play for Android users to choose from and 2 million on the Apple App Store for iOS users, user engagement is being pulled in a million directions (literally). Try to understand what the in-app user journey is like.

Onboarding KPIs

Userpilot

JULY 14, 2025

Or they never install the mobile app and miss half the product experience. " The solution isn't more tools: it's one omnichannel customer engagement platform that connects every user interaction and related analytics. Behavior-triggered messaging: Generic blast campaigns don't work.

Analytic Tools

Userpilot

MAY 17, 2025

Everyone enjoys using mobile apps in their native language. In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Why invest in a mobile app localization strategy?

Analytic Tools

Modus Create

JANUARY 15, 2025

De-risking your 2025 initiatives Why every intelligent app must start with a PoC By Jill Antweiler Posted in Product Published on: January 15, 2025 Last update: January 15, 2025 As we settle into 2025, many executives are eyeing ambitious initiatives to leverage new technologies and drive innovation. What is an intelligent app?

Analytic Tools

Userpilot

NOVEMBER 29, 2024

We’re tasked with achieving product-market fit and driving growth, but we have no direct control over the people who build, market, and support it. Most new products never find their product-market fit. Understanding the product metrics Let’s have two products – A and B.

Onboarding KPIs

Alchemer Mobile

AUGUST 1, 2025

In our latest Alchemer Connect-focused webinar, Rosie Davenport, Director of Product Marketing at Alchemer, sat down with Justin Falk, Product Manager for Integrations and API, to showcase one of the most critical parts of modern customer experience: connecting and automating your feedback data across systems. The result?

Data Visualization

Userpilot

JUNE 5, 2025

As a product manager at Userpilot, I’ve had the chance (and let’s be honest, responsibility) to try out major onboarding automation tools in this space. That includes Appcues, Userflow, Userguiding, and Pendo, besides our own platform. Starts at $299/month for 2,000 MAUs Appcues – Best tool for mobile onboarding automation.

Data Visualization

Userpilot

JULY 17, 2025

Understanding your main goal helps in finding the right lifecycle email marketing examples and strategies. Your current tools and strategies determine the next best step for improving your lifecycle messaging. Your current tools and strategies determine the next best step for improving your lifecycle messaging.

Onboarding KPIs

Userpilot

JULY 12, 2025

Email sequences and support docs We have some basic in-app checklists We don’t have a formal process How do you announce new features to drive adoption? Mainly through email newsletters In-app, but it’s one-size-fits-all We struggle to announce features effectively How do you identify why trial users don’t convert?

Data Visualization

Userpilot

MAY 21, 2025

Does your product need a product tour? Before building a product tour, I like to ask one simple question: Will this improve the in-app experience ? But if your product is already intuitive, or if users can find what they need on their own, adding a tour might just slow them down. If it doesn’t, skip it.

Analytic Tools

Arkenea

JUNE 28, 2025

No matter what your product or service offering is, the landing page of your SaaS website is most likely the customer’s first point of contact with your brand. The question arises, how can you create a SaaS website that boosts the conversion rates? Here is a detailed guide to creating a high converting SaaS website.

Analytic Tools

Usersnap

MARCH 24, 2025

This article will walk you through the key phases of the product discovery process , best practices for gathering user insights, risk mitigation strategies, and how to leverage PDLC tools like Usersnap to streamline feedback workflows. Opportunity Solution Tree for Smarter Decisions from Teresa Torres 2. Lets dive in.

Product Research

Lenny Rachitsky

MAY 20, 2025

billion in annual gross profit, expand globally, and build out a full suite of products across payments, banking, and SaaS. Prior to Square, Saumil was a startup founder for LocBox, a marketing automation company that was acquired by Square in 2015. Along the way, he helped Square scale from a late-stage pre-IPO startup to $3.6

Weak Development Team

UX Planet

JUNE 1, 2025

Over time, it has evolved from a simple set of metrics into a comprehensive system for understanding user behavior at each stage of the product journey PostHog,2023. Additional statistics reinforce this argument: 74% of SaaS companies consider their product the primary driver of growth OpenView, 2022.

User Testing

Userpilot

MARCH 30, 2025

You launched a new app, and youre excited to see how its performing. Things seem great initially, but soon enough, you see your analytics dashboard showing a constant decline. Many product teams know this feeling: mobile user retention is dropping, even after big updates and splashy feature releases.

Analytic Tools

Userpilot

JULY 24, 2025

Based on user behavior in our app Based on firmographics (company size, industry) We send the same email to everyone How deeply do you personalize your retention emails? See a Live Demo Most SaaS companies put serious muscle into customer acquisition. These are the customer retention email examples that work.

Customer Experience

Userpilot

JULY 10, 2025

They are highly contextual to in-app actions. Behavioral emails are personalized messages sent to users based on their activity on a company’s website, app, or third-party platforms like social media. These emails don’t require any knowledge of users’ in-app behavior. We use their first name.

Analytic Tools

Userpilot

JANUARY 21, 2025

To diagnose and fix user frustration, you need product analytics that goes beyond surface-level metrics. In this article, I’ll show you how to identify those frustrated users and, more importantly, how to address them for product growth and customer retention. Do you have systems to track frustration?

Data Visualization

Userpilot

JUNE 30, 2025

By sharing relevant content with them, you can guide them through the buying process, enhance product engagement , and effectively nurture the customer relationship. For example, a SaaS business could send a welcome email upon free trial sign-up, a nudge email for activation, a trial expiration reminder with an upgrade discount code, etc.

Feedback Software

Userpilot

JULY 10, 2025

Upsell emails are one of the most powerful tools in your SaaS growth playbook. When done right, they don’t just boost company revenue , but also help customers unlock more value and grow with your product. One smart way to learn is by analyzing upsell email examples from successful brands. Upsell email example: Buffer.

Data Visualization

Alchemer Mobile

NOVEMBER 10, 2022

I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback tools. You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” Do you have the right tools to capture that voice? Mobile in-app feedback tools & solutions.

Feedback Software

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools

Mind the Product

OCTOBER 27, 2016

To quote Adaptive Path co-founder Peter Merholz from this blog: “The experience is the product.”. I’ve worked on the teams of several SaaS products in a dual marketing/product management capacity, and have seen first-hand the overlapping work that exists between crafting a compelling brand, and building a product that people love.

Customer Experience

Userpilot

JULY 23, 2024

Are you in need of some MarTech stack examples to inspire your own? Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. The best examples are Userpilot , Hotjar , and Google Analytics.

Analytic Tools

Product Innovation Educators

NOVEMBER 6, 2023

Before founding Viable, he held senior leadership roles in engineering, technology, and product. Summary of some concepts discussed for product managers [2:25] What is the qualitative data you have found useful for making product management decisions? Our AI analytics tool Viable provides analysis itself.

Data Visualization

Userpilot

JANUARY 31, 2024

You can get the answers you need simply from product management analytics tools. To help you know which tool to use, this article will cover the ten best product analytics tools. TL;DR Product analytics tools analyze user interaction, preferences, and engagement with a product.

Data Visualization

Userpilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Discover the critical stages of each funnel and tools that help you gather actionable insights.

Data Visualization

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product.

Data Visualization

Userpilot

APRIL 14, 2023

Which of the currently available digital adoption platforms is the best choice for product, marketing, and customer success teams in 2023? If you’re looking for a new adoption tool or thinking of switching, there are plenty of great choices out there. What is a digital adoption platform? Book the demo!

Analytic Tools

Userpilot

MARCH 27, 2023

How can product analytics help product managers create better digital products and more satisfying user experiences? We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. What is product analytics?

Analytic Tools

Userpilot

SEPTEMBER 4, 2024

Unlike vanity metrics, actionable metrics drive the product forward and directly correlate with business goals. Examples of vanity metrics include: – Free trial user count : It only shows how many people started a trial, not how many found value in your product. web analytics, in-app surveys , product analytics).

Data Visualization

The Product Coalition

JANUARY 7, 2021

Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit? How do I know when I have Product-Market fit?

User Testing

Userpilot

AUGUST 30, 2024

Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. That’s the magic of a well-crafted product ad. In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging.

Feedback Software

The Product Coalition

NOVEMBER 29, 2022

In 2023, more web-based businesses will be opting to develop mobile apps to build a loyal customer base, uncover more valuable user insights, and facilitate a more seamless user journey. Screen size and usability When creating an app, screen size dictates everything. Example of layered interfaces.

Analytic Tools

Userpilot

OCTOBER 20, 2023

What’s the best funnel optimization tool for SaaS companies? If you’re looking for the answer to this question, I don’t envy you as there are plenty of excellent platforms out there. In this article, we look at 10 product analytics tools that you should consider when making your choice.

Analytic Tools

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software