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Using White Papers to Generate More Quality Leads

Product Management University

To this day, white papers are still largely viewed as more educational than propaganda. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101. White Papers as a Hook. Don’t stop there.

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Top 10 Requirements of Cloud Monitoring Tools

eG Innovations

Our APM survey found that 88% of organizations had some form of cloud technology deployed already. There are many who believe they don’t need monitoring tools for the cloud because their cloud provider will take care of all of their performance needs. and “can the same tools used on-premises be deployed on the cloud?”

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Funnel Marketing: Definition and Strategies That Work for SaaS

Userpilot

But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? Provide support and relevant information during onboarding using components such as in-app guidance , tooltips , gamification , etc. Interactive tools such as quizzes or surveys. That’s where funnel marketing comes in.

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Citrix Issues and Problems

eG Innovations

Understanding the most common issues and how to troubleshoot them like slow logons, slow app/desktop sessions, connectivity issues, and more. Understanding the most common issues and how to troubleshoot them like slow logons, slow app/desktop sessions, connectivity issues, and more. 15 What is considered a slow Citrix logon?

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. How much value could you add?

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The Art and Science of Marketing: How Product Marketing and Demand Generation Should Work Together to Optimize [Spend]

Innovatemap

While product marketing has traditionally favored an empathetic approach that prioritizes beautiful visuals, customer insights, and storytelling, demand generation makes a case for the science side of marketing, favoring A/B testing and analytics. Yelp, for example, is a discovery platform that caters to all types of businesses and users.

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13 “must measure” UX metrics for healthtech

Mixpanel

Digital Authority Partners helps leading healthcare organizations implement an analytics-driven culture and lends their thoughts on the metrics you should be measuring to better understand engagement on your healthcare app or site. The answer is analytics. Recency and frequency of site and app visits. can all be answered.