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So, how do you get started with product analytics ? In this article, we’ll talk about: What product analytics is and why you need a solid strategy. Key steps to build and improve your product analytics strategy. How to apply actionable metrics to different SaaS business stages. What is product analytics?
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience.
We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. I started my career as a software engineer. What I like about this language is it helps us evaluate how balanced we are in our approach.
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. But here’s the thing: getting users to say “wow” instead of “why?”
Speaker: Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product
Product teams need a complete, end-to-end solution to address their most common challenges. Leveraging a single platform that combines product analytics, in-app guides, and feedback management solutions can be the most effective way to deliver digital experiences users love.
You can gather all the userfeedback or behavioral data you want or even generate tons of Google Analytics reports. Despite all these efforts, you’re probably still not acting on product analytics correctly. Why actionable product analytics are important. This causes siloed data and integration issues.
If youve recently launched a mobile app and want to increase appusers, its going to be an uphill battle. Because most mobile apps lose 77% of their users within 3 days! Sure, you could blame onboarding or a clunky user interface. User acquisition isnt a one-time campaign.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The short answer: yes.
Let’s review everything your customer success team has to do in the absence of any customer success tools. Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion.
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
When your company adopts multiple SaaSsolutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?
What if you could boost revenue without having to invest a small fortune in new customer acquisition? While it may sound too good to be true, the reality is that you can achieve this by implementing an effective customer expansion strategy. What is a customer expansion strategy? How to calculate customer expansion revenue?
An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. Why build interactive demos for your SaaS product? This both shortens the sales process and enhances the customer experience. This results in faster Aha!
Most product teams get mobile appanalytics wrong. They track 47 different key performance indicators (KPIs) in their mobile analyticsplatform , spend hours debating dashboard numbers, yet can’t predict which users will churn next week The problem here isn’t a lack of data.
Speaker: Richard Cheng, Associate Product Manager, Mark43
Tune in to this webinar to hear how Mark43 Product Manager Richard Cheng went about researching, prototyping, and iterating to deliver analytics and business intelligence tools to police departments, emergency call centers, and other public safety agencies, bringing Mark43 users a positive and effective product experience.
What separates a good app from a great one? It’s what you do with the behavior data your app collects. I mean what happens after the download: howusers navigate, what features they engage with, and where they drop off. All questions you can only answer with: Mobile app tracking. What is mobile app tracking?
When the process feels complicated, it becomes easy for a new user to lose interest before they experience the true value of your product. Gamification onboarding and the right user onboarding software can turn your product experience into something enjoyable. The user engagement rate is low. Launching a new product.
Listen to the audio version of this article: [link] AI Strategy Benefits My research shows that AI can help you make better strategic decisions faster, at least for certain products. [1] 1] Below are four examples of how this can be achieved. TrainerRoad is an indoor cycling app that offers personalised training plans.
What’s your biggest challenge with customer churn right now? Understanding the root causes of customer churn is the first step to reducing it. Pinpoint your main struggle to see how you can improve retention. Effective customer churn prediction relies on data. What is customer churn?
Embedding analytics in your application doesn’t have to be a one-step undertaking. You can get new capabilities out the door quickly, test them with customers, and constantly innovate. Packaging and Deployment Workflow: Embedded analyticssolution should work seamlessly with your current application.
With 85% of adults keeping their smartphones within arm’s reach at all times, mobile surveys have become the most direct route to gathering authentic userfeedback. Companies that simply shrink their desktop questionnaires to fit smaller screens end up with frustrated users and compromised data.
Nearly 60% of mobile teams still rely on self-hosted push tools. They trade short-term savings for long-term pain: no analytics, poor timing control, and zero personalization. This leads to errors like sending a product update notification at 1 AM or showing the wrong message to the wrong user segment. Lets get started.
A well-crafted release note can transform how you communicate product updates to your users. With the right release notes template, you can transform your software updates from snooze-fests into engaging content that keeps your users in the loop. They are common in software releases. Importance of release notes.
If there is one thing thats altering the way we create user experience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). In this article, we will mainly focus on how AI-driven UX has impacted and will continue to influence the modern business world. No one can denythat.
Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker
So you want to set your product apart with the latest analytics, but you’re not sure where to start. How do you know what your customers want? And how can you make sure that you’re solving their problems? In this webinar, you’ll learn: Best practices in customerresearch when developing your dashboard.
How to plan a dashboard people will use: 10 Key Steps Dashboard user interface elements in light and dark modes Our team has built dashboards for a wide range of businesses, and we’ve picked up a few key insights along the way. In the wrong hands, they can turn a helpful tool into a harmful one.
Your user signs up on the web but ignores the onboarding flow and never returns. Or they never install the mobile app and miss half the product experience. Or you send them a follow-up email, but it misses the mark, mentioning features the user never tried out.
Many companies invest heavily in acquiring new customers, yet still struggle with growth. Customers leave as fast as new ones come in. We’re everywhere at once – crafting product vision , digging into customerresearch, and somehow keeping engineering, marketing, and sales teams all moving in the same direction.
Reveal Embedded Analytics For product owners, leveraging data is not just an advantageits a necessity. Product analytics empowers you to understand gaps in your offering and howusers engage with your product. Both embedded analytics and product analytics are designed to help product owners in diverse ways.
Understanding your main objective helps tailor the approach to user behavior analysis. Increasing new user activation Boosting feature adoption Improving trial-to-paid conversion How do you currently analyze in-appuser behavior? The tools you use determine the depth of your behavioral segmentation capabilities.
Looking for the best tools for interactive user guides for your company? There are plenty of solutions for interactive user guides on review sites, but they dont make the choice any easier. In this post, Ill explain which interactive user guide software is the best fit for your company and needs.
Wouldn’t it be great to see all user interactions with your product as they happen? Think about all the insights you could gather to improve the user experience. In this article, you will learn: What session replays are and how they work. How they’re different from heatmaps. How to analyze them.
How do you create an experience that captivates users and enhances their learning journey? How can you balance functionality with aesthetics, ensuring your app is both intuitive and visually appealing? Satisfaction leads to positive reviews, recommendations, and increased user retention.
Tracking user behavior analytics in mobile apps is a whole different challenge compared to the web. Without a global DOM or easy auto-capture tools, tracking mobile appuser behavior takes more planning. And the behavioral data you do collect depends on what you choose to track and how you track it.
According to a recent survey, 80% of consumers are more likely to patronize a company that provides a tailored experience. This statistic buttresses the importance of personalization during app conversion optimization. What is an app conversion? Subscribing to your product ( converting from a trial user ).
Your app experience makes or breaks user loyalty: the slightest improvement can boost retention and revenue. Friction points, like confusing onboarding or sluggish navigation, can turn new users into churn statistics. How can Userpilot help you improve the mobile app experience? Segment users in Userpilot.
How Companies Are Funding UserResearch in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of userresearch.
User experience can make or break a web app. If your software is slow or buggy, users wont stick around for long. If youre only finding out about these issues after users complain, youre already too late. But with so many options out there, how do you know which one to pick? Weve done the research for you!
When Jane, a seasoned product manager, started her new role at a fast-growing SaaS company, she was ready to make an impact. How to Get Started: Audit the Product Backlog: Pinpoint low-effort, high-value opportunities to drive quick results. It shows youre thoughtful, analytical, and focused on results.
Customer Retention Rate (CRR) is a key business performance metric that measures the percentage of customers a company retains over a givenperiod. CRR formula, reference values andexample Customer Retention Rateformula Number of customers at the end of the period : Total number of customers at the end of the measuredperiod.
What’s your biggest challenge with user onboarding? Low user activation rates High drop-off during onboarding Users not discovering key features It takes too long to build and iterate How are you currently building your user onboarding flows? What is an onboarding wizard?
Creating a solid app is only half the battle won. Without measuring and aggressively improving the right mobile app metrics, youll struggle to stay afloat. Most apps experience 89.3%-98.7% churn within 30 days, and in-app purchase conversion rates are often below 5% for the small number of users who remain.
Leveraging product analytics isnt just about making pretty dashboards; its about viewing your existing data as a learning opportunity to make informed decisions with your onboarding strategy. How to solve this issue? Maybe you aim for 10% of users to adopt a feature within three months and realize its too ambitious.
The competition for customer attention in app stores is intense , to say the least. million apps on Google Play for Android users to choose from and 2 million on the Apple App Store for iOS users, user engagement is being pulled in a million directions (literally). What is app engagement?
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