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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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How to Build Your Dream Analytics Stack

Indicative

A strong analytics stack is foundational to being able to make sense of it all. Investing in a robust and efficient analytics stack is a necessity for a modern business in order to compete. What Technology Do You Need in Your Stack? What Technology Do You Need in Your Stack? Data Tracking and Collection. Major Players.

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How to Interpret Customer Data with Data Visualization Tools: Expert Insights for Product Teams

Userpilot

Data visualization tools help turn your messy spreadsheets into clear, interactive insights. Because product analytics should be easy and accessible for everyone, not just data experts. So where do you find the right tools? What are data visualization tools? How do data visualization tools help product teams?

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The difference between product analytics and business intelligence tools — and why you need both

Mixpanel

In 2019, industry-leading Business Intelligence tools (BI tools), Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. These massive deals show that BI tools and data warehouses are a powerful combo that companies across the globe are incorporating into their tech stacks.

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14 Zendesk Integrations SaaS Companies Need in 2023

Userpilot

The article explores the best Zendesk integrations for: Customer support Customer feedback Productivity Email and social media communication Analytics and reporting Let's get right to it! Zendesk communicates with external apps via API, so creating integrations is easy. How many apps does Zendesk have?

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Popmenu’s Guide to Digital Customer Engagement

Gainsight

By empowering customers to make the most of its platform, Popmenu demonstrates value well beyond being a service provider to its customers. Carie Buchanan, CXO, and Savannah Greene, Director of Solutions Marketing at Popmenu , shared their approach during our Essentials Business Review webinar.

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Who should really own your tracking plan?

Iteratively Blog

Analytics tracking plans are no different – tracking plans (and the instrumentation of them) are collaborative by nature. The iOS, Android and web development teams are responsible for instrumenting (and ideally testing) those events in the code and will have an opinion on what’s feasible. Looker and Mixpanel).