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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing? Ready to dive in?

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What most teams get wrong when choosing an A/B testing solution

Mixpanel

Most companies, whether they have a mature data or product organization or not, are already doing some form of A/B testing. But there are many ways to get it wrong when reaching for an A/B testing solution. or “There are tools that say they can do both A/B testing and analytics.

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Funnel Marketing: Definition and Strategies That Work for SaaS

Userpilot

But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? TL;DR Think of a marketing funnel as a dynamic blueprint mapping out how prospective customers navigate from product discovery to conversion. Interested in providing personalized experience across the customer journey ?

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Top 10 Requirements of Cloud Monitoring Tools

eG Innovations

Our APM survey found that 88% of organizations had some form of cloud technology deployed already. There are many who believe they don’t need monitoring tools for the cloud because their cloud provider will take care of all of their performance needs. and “can the same tools used on-premises be deployed on the cloud?”

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Citrix Monitoring Masterclass with George Spiers – Q&A

eG Innovations

Recently, we hosted a great Citrix Monitoring Masterclass presented by George Spiers (Citrix CTP and Independent Citrix Architect) and Nanda Kumar (Director of Solution Delivery, eG Innovations). A demo and overview of Citrix Director and Citrix Performance Analytics and a discussion on licensing and value, use cases, limitations.

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461: Customer use cases to guide product design – with Lilac Muller, PhD

Product Innovation Educators

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. Summary of some concepts discussed for product managers [6:35] What is a customer use case?

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Getting Ready for GDPR in a Software Usage Analytics World

Revulytics

Like many in the software world these days, as you fix your eyes on your monitor and begin to go about your day, the many ways in which General Data Protection Regulation (GDPR) compliance will touch your company likely swirl around in your head. That designation extends to information accessed through the Force.com platform.