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Digital Analytics 101: What Is It and How to Collect Digital Data?

Userpilot

What’s digital analytics? How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. Are you in?

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The Best Funnel Optimization Tool for SaaS [Top 10 Compared]

Userpilot

In this article, we look at 10 product analytics tools that you should consider when making your choice. HubSpot is a comprehensive marketing, sales, and customer service platform that allows you to optimize your sales and marketing funnel, with features like custom funnel reports and segmentation.

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13 Best Customer Self-Service Portals to Enhance Customer Experience

Userpilot

If you’re here looking for a tool to implement customer self-service portals, chances are you’ve been struggling to build one by yourself. Thankfully, there’re simple solutions in the market that can help you create an efficient resource center, that integrates smoothly and is 100% self-service.

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10 User Persona Examples for SaaS Products and How to Create Them

Userpilot

Looking for user persona examples to inspire your research, or (product) marketing strategy? Depending on how many your product has, it may require several hours of interviews and a number of surveys to do each. In this article, we’ll take a quick look over what a user persona is and how to create one.

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How to Increase Customer Lifetime Value with Personalized Retention Marketing?

Userpilot

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

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12 Useful Marketing Surveys: Types, Questions & Tools

Userpilot

It can be a tough nut to crack sometimes, but we’ve made it easier in this article. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Userpilot enables you to create different marketing surveys, including PMF.

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Best Online Engagement Tools For Interacting With Your Customers Across Their Journey

Userpilot

In this article, we discuss what engagement tools are and why you need them for your SaaS. Product analytics can tell you which features are “sticky” so you can direct users to the parts of your tool that are most likely to keep them subscribed. Embedded forms – embed forms across the site to capture leads and emails.