Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. You might also like: Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY!

Product Marketing 130

Product Marketing Strategy Marketing White Paper 130

Pragmatic Marketing

FEBRUARY 17, 2017

Before you read this article, click on your company’s website and view the page associated with your flagship product. They serve as a messaging structure for developing product-related marketing communications, such as web content, blogs, product collateral and news announcements. Product Positioning Statements.

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

The Product Coalition

JANUARY 25, 2021

Managing a product with no development budget can be a product manager’s worst nightmare, but it doesn’t have to be a death sentence for the product. it can happen to you as well; new priorities, new initiatives, and suddenly all of your development resources are moved elsewhere, leaving you with no development budget at all.

Product Research 94

Product Research User Testing Customer Experience Reporting Tools 94

Under 10 Consulting

DECEMBER 28, 2019

Catch up on the latest blogs and articles. You can probably find some customer documentation and help screens, release notes, product plans, sales and conference presentations, white papers and ebooks, and sales enablement tools. Has anyone developed a roadmap for the next few releases? Develop informal product champions.

Technical Review 52

Technical Review White Paper Reporting Tools Product Management 52

Userpilot

MARCH 3, 2022

This article will help you develop and finetune your product manager resume, present your skills in the most favorable light, win the attention of the hiring managers, get interviews, and ultimately land your dream job. Product managers should treat their resumes as products and use their professional skills to develop them.

Data Visualization 90

Data Visualization Analytic Tools Technical Advisors User Testing 90

Userpilot

MARCH 22, 2021

Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums. With Userpilot, you can run experiments without having to call a developer for assistance.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

APRIL 30, 2021

White papers. Bonus points if they make an effort to connect to your sales team, so that sales and marketing can share insights about positioning and customer needs. Beyond design and development, NB Communication offers the following services: Strategy consulting. Infographics. Case studies. Interviews. Social media.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98