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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. You might also like: Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY!

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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

If you stick to the fact that agile is a development methodology and not a product management framework, it will have no impact whatsoever on your agile process. Nothing changes about how you work with your development teams. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

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Feedly is hiring a VP Marketing

Roy Madden

You will be responsible for developing and executing the Feedly marketing strategy. Apply for this position. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Apply for this position. About Feedly.

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Precision in the Language of Messaging

Pragmatic Marketing

Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

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Precision in the Language of Messaging

Pragmatic Marketing

Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

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A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

They serve as a messaging structure for developing product-related marketing communications, such as web content, blogs, product collateral and news announcements. And they also serve as a messaging structure for white papers, presentations, webinars and product videos. Product Positioning Statements. Development Phase.

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Moving on from Founder Led Sales

Business of Software Conference

They needed to achieve the right unit economics and develop codified sales and marketing processes that would free Steve Robert, CEO and co-founder, to enable the growth of the business. They wanted to develop an approach to marketing and sales with a more strategic approach than they had been using previously.