Development Positioning Product Marketing White Paper 
Product Management University
JUNE 21, 2023
Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You want the search engines to reward you, not punish you.
Product Management University
AUGUST 15, 2023
When you combine a simple portfolio SWOT analysis with market growth forecasts, the data paints a very clear and factual picture of your most lucrative market segments in pecking order. Those market segment priorities are just as valuable for product marketing and sales as they are product management.
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Userpilot
MARCH 22, 2021
The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.
The Product Coalition
MARCH 9, 2020
A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Especially in the enterprise space, real market validation is painstaking and slower than we want. How Does This Play Out?
Roy Madden
JANUARY 29, 2021
We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Apply for this position. Develop strong relationships with analysts (Gartner, Forrester, etc.) About Feedly.
Innovatemap
SEPTEMBER 29, 2020
Product marketing and demand generation have long found themselves on opposing sides of marketing teams. What most companies don’t realize is that there’s a science and an art to both sides, and pitting the two against each other misses a critical opportunity to optimize your entire marketing strategy.
Pragmatic Marketing
FEBRUARY 25, 2020
When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.
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