Pragmatic Marketing

SEPTEMBER 18, 2018

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Developing a standard RFP template for the sales team to provide to customers.

White Paper 70

White Paper Fractional CTO CTO Webinar 70

Business of Software Conference

AUGUST 10, 2023

They needed to achieve the right unit economics and develop codified sales and marketing processes that would free Steve Robert, CEO and co-founder, to enable the growth of the business. They wanted to develop an approach to marketing and sales with a more strategic approach than they had been using previously.

White Paper 52

White Paper User Testing Demo Customer Experience 52

Pragmatic Marketing

FEBRUARY 17, 2017

Product message maps are internal documents, typically owned by product marketing. They serve as a messaging structure for developing product-related marketing communications, such as web content, blogs, product collateral and news announcements. Development Phase. Message Pillars.

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

Innovatemap

OCTOBER 20, 2020

Sales professionals making the switch from a physical product to a digital one need to arm themselves with more information, and often more patience, to lead to prospects through an extended sales cycle. Pivot with product marketing. After all, some physical products seem to sell themselves. Product marketing is key here.

Feedback Software 52

Feedback Software White Paper User Friction Customer Feedback 52

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Especially in the enterprise space, real market validation is painstaking and slower than we want.

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Somewhat stable product packaging that identifies what a paying customer gets (and doesn’t get) that delivers actual value.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Innovatemap

SEPTEMBER 29, 2020

Product marketing and demand generation have long found themselves on opposing sides of marketing teams. What most companies don’t realize is that there’s a science and an art to both sides, and pitting the two against each other misses a critical opportunity to optimize your entire marketing strategy.

Data Visualization 52

Data Visualization White Paper Marketing Product Marketing 52

svpg

JULY 15, 2016

It might be in the form of a story board, or a narrative like a white paper, or a prototype (referred to as a “ visiontype ”). Normally I encourage teams to construct a product strategy around a series of product-market fits. Why are Product Vision and Product Strategy so important?

Vision 101

Vision Strategy User Testing White Paper 101

Userpilot

APRIL 22, 2024

With marketing funnels, you can craft your messages and promotions more accurately so that they resonate with specific customer issues and desires at different stages of their journey—thereby boosting relevance and fostering greater interaction. Consider developing: Articles that address frequent queries from your target audience.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Intercom, Inc.

FEBRUARY 1, 2018

It was what I later learned was the classic startup experience of really smart founders and founding team have an idea that’s really clever, don’t validate it at all in the market, build a product, build out a team, realize they don’t have product-market fit, and just freak out and don’t know what to do.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Userpilot

APRIL 30, 2021

White papers. It’s worth noting that the rest of your marketing will often fall flat in the absence of quality content. As a bonus, if you want to build a mobile version of your product, they can help you code that app as well. Email marketing (an underrated resource for SaaS companies). Infographics. Interviews.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Mixpanel

MAY 3, 2019

Every time visitors subscribe to your newsletter, download a white paper, or keep using your app, they complete a desired goal (a conversion). Developers can use uptime checkers to discover and fix problems in their apps. It’s important to remember that conversions don’t automatically mean sales.

Onboarding KPIs 99

Onboarding KPIs Data Visualization Analytic Tools Feedback Software 99