Article Market Research Startups User Friction 
UX Planet
JANUARY 16, 2024
For startups and product owners, the stakes are high, and the path is treacherous. If you’ve ever felt the pains of uncertainty or the fear of wasting precious resources, then read on. In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures. It’s a worthwhile investment.
UX Studio
NOVEMBER 26, 2018
Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?
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Userpilot
MARCH 9, 2023
This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea. You can use forms for potential and existing customers to sign up as beta testers to determine if the product/feature has a demand.
Userpilot
JANUARY 23, 2024
In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.
Userpilot
JUNE 7, 2022
Product-centric vs customer-centric: which approach do you use for your SaaS business? By understanding the difference between a product-centric and a customer-centric approach, you can create a strategy that’s aligned with your SaaS growth goals. Have a pricing strategy that encourages users to engage with your product.
Userpilot
AUGUST 29, 2023
In this article, we’re going to unpack what is product management , how it differs from traditional project management, the role it plays in building products that delight your users, and the skills a good product manager must demonstrate to succeed. Champions a customer-centric approach.
Userpilot
OCTOBER 20, 2023
Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. Evaluate the impact of your product and marketing strategies in increasing customer satisfaction.
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