Userpilot

JANUARY 29, 2024

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. An efficient and effective design with users’ needs at the center stage encourages product engagement and reduces churn. Conduct usability tests with real users to gather relevant feedback before launch.

Feedback Software 99

Feedback Software Analytic Tools Research Software Data Visualization 99

Userpilot

OCTOBER 10, 2022

How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? Product marketing involves bringing a product to market and aligning its messaging with customer needs. Let’s dig in!

Feedback Software 87

Feedback Software Research Software Product Research User Testing 87

Userpilot

MAY 17, 2022

This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? What are the best channels to announce new products: in-app communication, email, social media, etc? What is a product announcement? How do you create one?

Research Software 91

Research Software Onboarding KPIs Product Research User Testing 91

Userpilot

AUGUST 19, 2022

For any SaaS owner or product manager , organizing a successful software rollout can be a stressful, exhilarating experience. In this article, we’re going to unpack the mysteries of what it takes to put together a truly successful software rollout plan. Product release webinar by Userpilot.

Analytic Tools 94

Analytic Tools Feedback Software User Testing Customer Experience 94

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? What kind of messaging will resonate with them?

Product Research 80

Product Research Feedback Software Research Software Product Marketing 80

Userpilot

JANUARY 3, 2023

Are you trying to improve MQL to SQL conversion rate to drive product growth ? This article will discuss 10 actionable strategies to help you drive more customers by improving MQL to SQL conversion rate. Websites, employee and customer referrals, webinars, and social media are the best-performing channels for conversion.

User Testing 91

User Testing Feedback Software Research Software Customer Experience 91

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. In this article, we’ll discuss what exactly customer intimacy means and how you can nurture long-lasting relationships that result in retention. Host webinars to educate and interact with your audience.

User Testing 94

User Testing Feedback Software Research Software Analytic Tools 94

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 79

Product launches User Testing Feedback Software Research Software 79

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? That’s one of the questions we’re dealing with in the article. We’re also looking at what product managers do to increase the survival chances of their products. How to fix: attract the right market with proper messaging and positioning.

Feedback Software 92

Feedback Software Research Software User Testing Analytic Tools 92

Intercom, Inc.

MAY 16, 2018

Do they know where to go to promote their product, and how to do it once they get there? Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Userpilot

MARCH 29, 2024

Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. Check out Userpilot webinars to see if anything interests you!

Branding 87

Branding Analytic Tools Feedback Software User Testing 87

Userpilot

OCTOBER 6, 2022

In-app messages are personalized notifications like modals , checklists , and tooltips that appear to users when they do something inside your app. Userpilot helps you onboard users, nurture loyalty, and drive revenue with highly customizable in-app messages. In-app messages. Reminding users that their trial is coming to an end.

Customer Communications 77

Customer Communications Feedback Software Research Software Analytic Tools 77

Intercom, Inc.

DECEMBER 18, 2018

Plain and simple, email marketing is the tactic of sending marketing messages via email. Intercom could be a great starting point especially if you also plan to send in-app messages or use live chat for sales or support. You can fill it with links to your articles, product news, company announcements or all three.

User Testing 150

User Testing Analytic Tools Customer Experience Research Software 150

Userpilot

JULY 23, 2023

With a proper marketing team, you can experience better conversion rates and greater demand for your product. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. It takes charge of product launches and initiatives too. Webinar in Userpilot.

B2B 77

B2B Research Software Feedback Software Customer Experience 77

Userpilot

DECEMBER 11, 2022

By the end of this article, you’ll better understand B2B marketing, the marketing strategies, and tactics available to you, as well as, how to implement a B2B marketing strategy. Next, you need to formulate your key message using your customers’ pain points and their resolvent with your product.

B2B 92

B2B Feedback Software Product Marketing Customer Experience 92

Userpilot

FEBRUARY 7, 2022

Imagine your product team is working day in and day out to launch new features and enhance the value of your product. But once launched, nothing happens. New feature release announcements are how you communicate and announce what’s new in your product. Feature release examples using in-app messaging. #1

Product Research 91

Product Research Webinar Customer Experience Software Review 91

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job? Product Marketing Is About Strategy, Not Tactics.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Userpilot

APRIL 12, 2022

And can these tools help increase communication and in-product engagement ? Video marketing is a straightforward way of providing guidance in using your product, therefore driving engagement and reducing churn. In this article, you’ll learn more about the value of using video content as part of your overall marketing strategy.

Analytic Tools 90

Analytic Tools Embedded Analytics Data Visualization Onboarding KPIs 90

ProductPlan

APRIL 23, 2019

How Product Managers can Leverage All-Hands Meetings to Foster Alignment. Catering the presentation to those less familiar with the ins and outs of product development is the safe play, even if it means repeating some information that engineering might already be aware of. ROADMAP TEMPLATES Product Roadmap. Product Launch Plan.

Feedback Software 65

Feedback Software Research Software Product Management Product Manager 65

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 89

Onboarding KPIs Analytic Tools Research Software Product Marketing 89

Userpilot

JUNE 7, 2021

SaaS marketing automation helps deliver the right message through the right communication channel at the right time. With the right selection of SaaS Marketing automation tools, Product Marketers can deliver omnichannel messages with a high degree of consistency in communication. Why is marketing automation important for SaaS?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Userpilot

NOVEMBER 13, 2023

How can you craft a product launch email to build anticipation, supercharge your sales, and establish a strong connection with your target audience? Indeed, a successful product launch email campaign is essential to the success of your product growth strategy. What is a product launch email?

Product launches 78

Product launches Feedback Software Reporting Tools User Testing 78

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

NOVEMBER 18, 2021

There are several channels to send out these messages. While in-app notifications are the most common, others like social media, emails, press releases, etc can also be great methods depending on the goal you hope to achieve with your feature/ product launch. Developing a new product feature is only a part of the job.

Feedback Software 77

Feedback Software Product Research User Testing Customer Experience 77

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Userpilot

SEPTEMBER 26, 2019

As you’re about to see, webinars are a great way of educating your audience while simultaneously showing off your new product or feature. Webinars are better because people can actually see your product in action, and are more likely to pay attention. You aren’t simply firing your messaging out into a different platform.

Research Software 44

Research Software Feedback Software Embedded Analytics Webinar 44