Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?

Research Software 91

Research Software Feedback Software Analytic Tools Onboarding KPIs 91

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? Most importantly, how does it benefit your SaaS business? What is SaaS product marketing?

Research Software 98

Research Software Onboarding KPIs Product Marketing Definition 98

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. Why do SaaS companies face challenges?

Analytic Tools 91

Analytic Tools Research Software Data Visualization Onboarding KPIs 91

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 86

Feedback Software Analytic Tools Research Software Software Review 86

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 53

Analytic Tools Feedback Software Research Software Customer Communications 53

Userpilot

MARCH 4, 2021

Are you looking for customer feedback software for your SaaS business? We’ve compiled this list of the best customer feedback tools and sorted them by the key business criteria you’ll need to consider when making your decision. What is Customer Feedback Software? Why is Having Customer Feedback Software Important?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Let’s jump in.

Feedback Software 84

Feedback Software Research Software User Testing Customer Feedback 84

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important?

Research Software 93

Research Software Feedback Software Analytic Tools Positioning 93

Userpilot

OCTOBER 1, 2022

Software adoption is crucial to the success of SaaS companies because it secures users to be long-term customers. A SaaS business model relies on recurring revenue from retained users, so if adoption fails, the whole business model fails as well. In SaaS, the median user growth is 4%, while the median activation rate is 17%.

Feedback Software 90

Feedback Software Research Software User Testing Onboarding KPIs 90

Userpilot

SEPTEMBER 14, 2023

This is the key question this article discusses, so if you’re after the answer, you’re in the right place! We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. Who is a product manager?

Research Software 86

Research Software Analytic Tools Feedback Software Product Research 86

Userpilot

JULY 20, 2021

The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. Let me guide you through the brass tacks of the only, may I say, “growth hack” that can safely lead your product to success. Yet Growth Marketing and Product Growth is not where I started. positioning.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Research Software 90

Userpilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

Analytic Tools 84

Analytic Tools Research Software Feedback Software Data Visualization 84

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 91

User Testing Feedback Software Research Software Product Marketing 91

Userpilot

JULY 14, 2023

These are only two of the many questions this article tackles. We also look at: Different types of analyses to include in your framework How to develop a product analytics framework And, the best product analytics tools. Solid product analytics tools include Amplitude , Google Analytics 4 (GA4) , and Hotjar.

Analytic Tools 71

Analytic Tools Data Visualization Feedback Software Research Software 71

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Tracking sentiment can also help you with feedback analysis and interpreting responses to in-app surveys.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

JUNE 12, 2023

It can be a tough nut to crack sometimes, but we’ve made it easier in this article. We’ll also show you tools that will simplify everything. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors.

Data Visualization 73

Data Visualization Product Research Research Software Analytic Tools 73

Userpilot

JULY 5, 2022

Why is incremental innovation important for product managers ? In the article, we’re answering these as well as many more questions, so dive in! Incremental innovation is a process of gradually modifying a company’s existing products or services through small improvements. What is incremental innovation?

Feedback Software 91

Feedback Software Analytic Tools Research Software Product Research 91

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing?

Feedback Software 87

Feedback Software Research Software Product Research User Testing 87

Userpilot

JANUARY 27, 2023

Looking for excellent evaluative research design examples? In this article, we explore various evaluative research methods and best data collection techniques for SaaS product leaders that will help you set up your own research projects. What is evaluative research? If so, you’re in the right place!

User Testing 91

User Testing Product Research Research Software Feedback Software 91

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? In this article, we’ll be discussing everything you need to know about messaging strategies.

Research Software 91

Research Software Feedback Software Messaging Reporting Tools 91

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Conclusion.

Feedback Software 97

Feedback Software Research Software Analytic Tools Onboarding KPIs 97

Userpilot

MAY 1, 2024

Looking to deliver a better digital product experience? Creating outstanding product experiences is essential for boosting user engagement , enhancing core feature adoption, and improving overall retention. This article provides a step-by-step process to elevate your product experience from “good enough” to “superb”.

Customer Experience 88

Customer Experience Feedback Software Analytic Tools Product Research 88

Userpilot

SEPTEMBER 14, 2022

So, how do you go about launching a product successfully? In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together.

Product Research 80

Product Research Feedback Software Research Software Product Marketing 80

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan? Launch phase.

Feedback Software 74

Feedback Software Research Software Analytic Tools Product launches 74

Userpilot

JULY 23, 2023

This article covers everything you need to know about assembling the right team and ensuring they collaborate well to achieve desired results. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. But it’s not that easy. Who is part of the GTM team?

Research Software 71

Research Software Data Visualization User Testing Marketing 71

Userpilot

NOVEMBER 14, 2022

Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. How does this help with product marketing , and what are some examples of brands that have succeeded with it? Tips to help you implement reciprocity marketing.

Feedback Software 90

Feedback Software Research Software Marketing User Testing 90

Userpilot

OCTOBER 27, 2022

Looking for the best customer feedback tool for your SaaS company? There are plenty of solutions for customer feedback on review sites, but they don’t make the choice any easier. Customer feedback is any information provided by customers about their experience with a product or service. Let’s dive in!

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Research Software 52

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? That’s one of the questions we’re dealing with in the article. We’re also looking at what product managers do to increase the survival chances of their products. Product failure is often attributed to poor UI/UX.

Feedback Software 92

Feedback Software Research Software User Testing Analytic Tools 92

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 82

Product Marketing Onboarding KPIs User Testing Marketing 82

Userpilot

JANUARY 9, 2023

Whether you’re trying to plan your next big SaaS marketing campaign or picking out customer engagement software , understanding what good customer engagement looks like (and its importance) is key. As you improve the overall customer experience , the reduced user churn rate will reflect positively on your revenue.

Feedback Software 80

Feedback Software Analytic Tools Research Software Customer Experience 80

Userpilot

JANUARY 9, 2023

How can you implement your first micromarketing campaign strategy in your SaaS? This article addresses these and more. Micromarketing is a form of marketing that targets specific individuals or really small groups. To create a micromarketing campaign, you must first conduct extensive market research.

Research Software 82

Research Software User Testing Strategy Customer Experience 82

Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Analyze your funnel to identify friction and drop-off points and use UX research methods to find out the reasons. Why is retaining customers important in SaaS?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. So what does this mean for you and your SaaS? What is product marketing?

Feedback Software 81

Feedback Software Research Software Product Marketing User Testing 81