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Urban Navigation Supercharged – With Viktor Eperjesy | ? Design Aloud

UX Studio

With a background in Business Administration, Management, and Leadership, he has vast experience as a Business consultant, Product strategist, and now as an Innovation Portfolio Lead. With his help, in this episode, we delve into the creation of Budapest GO, a game-changer application for public transport in Budapest.

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‘How To’… Create User & Buyer Scenarios

BrainMates

For example, if we consider the common process of travelling to work every day we could map out several user scenarios that explored different transport methods or specific challenges. When we run market segmentation workshops, we start the workshop by understanding the organisational, business and Product goals and objectives.