Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 86

Product Marketing Onboarding KPIs User Testing Marketing 86

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Product Development. Advertising.

Product Research 84

Product Research Feedback Software Research Software Product Marketing 84

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 93

Research Software Feedback Software Onboarding KPIs Product launches 93

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. This particular resume is a great resume format for an experienced product marketing manager.

Product Marketing 52

Product Marketing Marketing Management Management 52

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? In retrospect I always focused more on execution, and less on planning and strategy. What is a Go-to-Market Strategy? Typically there are four steps to creating a detailed GTM Strategy.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

MARCH 26, 2024

However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. Let’s get started.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. Let’s get started.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. Let’s get started.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. Let’s get started.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. Let’s get started.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

JULY 23, 2023

This article covers everything you need to know about assembling the right team and ensuring they collaborate well to achieve desired results. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Research Software 74

Research Software Data Visualization User Testing Marketing 74

Userpilot

AUGUST 19, 2022

For any SaaS owner or product manager , organizing a successful software rollout can be a stressful, exhilarating experience. In this article, we’re going to unpack the mysteries of what it takes to put together a truly successful software rollout plan. Then, organize your rollout strategy to meet those OKRs.

Analytic Tools 96

Analytic Tools Feedback Software User Testing Customer Experience 96

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 89

Product Research User Testing Customer Feedback Research Software 89

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers.

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Research Software 94

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? Why should anyone care about your product over your competitors?

Research Software 93

Research Software Onboarding KPIs Product Research User Testing 93

Product Management University

OCTOBER 19, 2023

The best product launches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space.

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Product launches Product Research Weak Development Team Vision 264

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. This article will dive into how each department should own its own customer retention strategy – and how it should all fit together! TL;DR- 13 Customer Retention Strategies.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Usersnap

JULY 11, 2021

Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. One-to-one communication: if you’re planning a strategy for your product launch, you put a lot of thoughts into your marketing activities and which channels you should handle.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

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Product Marketing Marketing Strategy Customer Experience 223

Userpilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. Confused about trying to understand SaaS roles?

Research Software 94

Research Software Feedback Software Analytic Tools Onboarding KPIs 94

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e.

User Testing 94

User Testing Feedback Software Research Software Product Research 94

Gainsight

APRIL 21, 2022

Since 2021, we have seen more product-led hypergrowth than in years past. According to an October 2021 Wired Magazine article titled “Earth’s Unicorn Population Is Exploding,” it was revealed that a record-breaking 264 companies were hitting “unicorn” status in the US, with VC investment hitting $240 billion. Product Experience .

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52

Userpilot

JUNE 12, 2023

It can be a tough nut to crack sometimes, but we’ve made it easier in this article. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What is the problem that the product/service helped to solve for you?

Data Visualization 77

Data Visualization Product Research Research Software Analytic Tools 77

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software 78

Feedback Software Research Software Analytic Tools Product launches 78

Userpilot

NOVEMBER 21, 2022

The elusive search for the ideal beta tester is something many product managers will be familiar with. In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. When should you use beta testing?

User Testing 86

User Testing Feedback Software Analytic Tools Research Software 86

Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? This is the main question we discuss in this article, so if you’re after the answer, you’re in the right place! A well-structured product team requires a product leader – either a product manager or a product owner.

Analytic Tools 83

Analytic Tools Feedback Software Research Software Product Research 83

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Better positioning can give you a stronger product launch. Determine customer needs.

Research Software 96

Research Software Feedback Software Analytic Tools Positioning 96

Userpilot

JANUARY 14, 2023

What can product managers do to improve their chances of building successful products? How can they measure that their product is on a path to success? These are the three key questions we explore in the article, so if you’re after the answers, you’re in the right place! Are you ready to dive in?

Feedback Software 92

Feedback Software Research Software Product Research User Testing 92

Userpilot

MAY 5, 2022

What does the product management process involve? Why is it important for product managers to follow them? These are just a couple of the questions that we are going to tackle in this article, so grab a beverage of your choice, find a comfy spot, and let’s dive in! What’s more, plan your product launch carefully.

Product Research 92

Product Research User Testing Research Software Feedback Software 92

ProductPlan

FEBRUARY 8, 2022

They are in charge of ensuring everything runs smoothly, making adjustments as needed or when requested by the product team. Some systems and process activities include: Identifying areas where team effort doesn’t align with the core strategy. Coordinating with product marketing and sales.

Data Visualization 94

Data Visualization Reporting Tools Feedback Software Analytic Tools 94

Gainsight

NOVEMBER 20, 2019

The Lean Product Playbook —Dan Olsen. A step-by-step strategy for new and seasoned PMs alike to learn how to build products customers will love. Escaping the Build Trap: How Effective Product Management Creates Real Value —Melissa Perri. Start with this: The Four Key Hurdles to Successful Product Launches.

Books 80

Books Blog Feedback Software User Testing 80

ProductPlan

OCTOBER 6, 2022

A blank page, much like the one I’m using to write this article, used to scare me. A new product can feel the same way. There is a place between nothing and a great product that’s full of uncertainty. Now, after a decade of managing products and advising, I find it exciting. Know that what you launch with won’t be done.

Product Research 96

Product Research User Testing Research Software Feedback Software 96

The Product HQ

FEBRUARY 1, 2023

Product managers are responsible for establishing a product’s vision and long-term business strategy while ensuring that all stakeholders are aware of said strategy. While it is a senior position, there are numerous career paths, such as Group Product Manager (GPM) and Principal Product Manager (PPM).

Product Management 52

Product Management Product Manager Certifications User Testing 52

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product.

Feedback Software 85

Feedback Software User Testing Product Research Strategy 85

ProductPlan

OCTOBER 25, 2022

Sizing your total addressable market can be tricky. Third-party research from global providers and boutique is not cheap; however, sometimes high-level forecasts or extracts get revealed in press releases or articles touting the availability of a new market sizing report. Competitor profiles and deep dives for product ideas.

Data Visualization 52

Data Visualization User Testing Product Research Customer Feedback 52