Product Management Unpacked

JULY 11, 2019

What began as his justification for hiring more people ultimately became a cornerstone in new thinking about brand management – today’s product management. Regardless of their traditional businesses, companies now often view themselves as software or data companies. McElroy at Procter & Gamble.

Education 217

Education Automotive B2C Product Management 217

Product Bookshelf

MARCH 2, 2017

The realization that people “hire” milkshakes for different “jobs” crystalized the idea that understanding why someone is using a product or service is more important than who they are. Customers don’t buy products or services; they pull them into their lives to make progress. Finding jobs.

Data Visualization 48

Data Visualization User Testing Automotive Customer Experience 48

TIBCO - Thought Leadership

JUNE 10, 2020

I recently teamed up with Austrian customer Raiffeisen Bank , Dutch partner Connected Data Group , and German partner QuinScape to deliver a webinar entitled “Next-Generation Data Virtualization Has Arrived.” We talked about Erik’s latest insights on the European data and analytics market as well as his fast-growing business.

Data Visualization 124

Data Visualization Analytic Tools Automotive Webinar 124