Automotive Branding Differentiation Roadmap 
Department of Product
JULY 29, 2022
Pricing, user experience, features, performance, branding, customer service and partnerships influence how target customers perceive the value of one product relative to alternatives in established markets. Porsche, Audi and Volkswagen coexist in the same automotive market as global brands with unique products as a portfolio within VW Group.
Mironov Consulting
MAY 2, 2019
Think about automotive assembly line infrastructure. Different customers need to exchange data with different sources, so we have a roadmap to add 15 new connectors this year. Product managers can argue that roadmap items will improve renewal rates or generate new deals. Or elevators for high-rise office buildings.
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