Lessons from a Product Launch: Rivian
ProductPlan
MARCH 31, 2022
That’s the situation Zack Suhadolnik, a Senior Product Designer, found himself in at Rivian —an American electric vehicle automaker and automotive technology company. “It It is completely understandable, considering Rivian was simultaneously going to market with the first-ever EV truck, gearing up for their IPO, and grounding its new brand.
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