Automotive Product Strategy Software Review User Testing 
ProductPlan
MARCH 19, 2020
AI Product Management: Why Software Product Managers Need to Understand AI and Machine Learning. Whether companies dip a toe in AI waters or take a full-on plunge, AI initiatives are taking root everywhere–from automotive and retail to education and healthcare. Read the Essential Guide to AI Product Management.
Department of Product
JULY 29, 2022
Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.
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ProductPlan
NOVEMBER 26, 2019
Your customers don’t want to buy your product. And yes, after they pay up, they want the actual product to be in their possession. Their motivation to buy isn’t about ownership; it’s about what the product means to them. Do we think Matthew McConaughey is an automotive expert? But that’s not why people buy.
Modus Create
FEBRUARY 15, 2023
From financial to healthcare , energy to automotive , organizations are modernizing legacy systems and embracing next-gen technologies. Rather, for many organizations, there is a growing gap between the strategy and planning teams responsible for the goals and initiatives, and the design and engineering teams required for their execution.
Mind the Product
DECEMBER 14, 2017
For example, Metacritic , the ratings website that hands out scores out of 100 based on weighted critic review scores, scores famous shows such as The Big Bang Theory and 2 Broke Girls at merely 57 and 66 respectively. Build for Your Customers, not Yourself. That’s because the metric that mattered in this case was simple – viewers.
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