The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. I have defined the below dimensions as a cohesive framework. The frameworks (image 1 &2) highlight the approach to take the product into the market.

Startups 123

Startups Strategy Technical Review B2B 123

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. Don’t let other websites get your brand traffic.

Research Software 67

Research Software User Testing Outbound Marketing 67

BrainMates

SEPTEMBER 4, 2023

Sales-led growth depends on the sales team doing outbound and product demos to acquire customers, business reviews and customer-success outreach for retention and sales deals to convert. In a Qualtrics survey, 68% of customers said they’re more loyal to brands that ask for and act on their feedback.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world. Nico: Correct.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

MARCH 17, 2022

Through a series of ad tech and what’s called “rich media”, I was trying to persuade people to buy things with interesting layouts for e-commerce, and then I gradually drifted into B2B SaaS as I moved along as a UX researcher and product manager. So yeah, I lucked out. Now, I’m at a company called Amplitude.

Analytic Tools 151

Analytic Tools Research Software Data Visualization Customer Experience 151