B2B Branding Naming Outbound 
The Product Coalition
NOVEMBER 23, 2021
I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. They always ask do they need to do everything themselves or only something for the brand creation. I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy.
Userpilot
NOVEMBER 2, 2023
Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. They allow companies to reach broad audiences and increase brand awareness. First, MLG helps increase your brand awareness and visibility in the market. Marketing-led growth vs. sales-led growth.
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Userpilot
MAY 3, 2022
Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. B2B SaaS marketing (down market).
Intercom, Inc.
NOVEMBER 7, 2019
As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world.
Intercom, Inc.
MAY 24, 2018
In practice, that means an experimentation model is applied to all marketing activity, from content and demand generation all the way down to brand. It takes an email domain name and turns it into 100-plus points of data. If they’re a B2B company, it might be a very small number they’re using to make a large decision.
Intercom, Inc.
AUGUST 1, 2019
It depends on the industry, but Brex has had huge success by acting bigger than they are – particularly in the B2B space, where people are looking for signals that your product is going to be supported for years in the future. How have you been able to grow your brand and build the word of mouth momentum? We had some big names.
Intercom, Inc.
JULY 9, 2020
Atlassian does not have an outbound sales team. But then we also had a lot of brand campaigns, so that could be even offline things like we advertised on the Time Square, New York City with huge banners on Atlassian to just drive that brand forward. So the pressure must’ve been greater to produce organic leads there.
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