article thumbnail

How to Become a B2B Product Manager

The Product HQ

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. There is no shortcut to becoming a B2B product manager. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.

B2B 52
article thumbnail

15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide to Customer Education in SaaS: Best Practices, Examples, and Tools

Userpilot

Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Launching a customer education program can streamline the customer journey, increase customer retention, and reduce the support costs for your product or service. What is customer education?

article thumbnail

User Acquisition Specialist Salary [+ Resources to Advance]

Userpilot

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. This ensures your efforts are focused on platforms that yield the highest user engagement and conversion rates. Looking into tools for user acquisition specialists?

article thumbnail

15 B2B Customer Experience Best Practices For Driving Sustainable Business Growth

Userpilot

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

article thumbnail

Azure Active Directory (Azure AD) – 101

eG Innovations

As technology keeps evolving, companies increasingly look to technologies like Cloud Computing to expand, modernize and stay competitive, and in doing so companies can expose themselves to risks. They are always looking for tools that can prevent data breaches and lower the complexity of identity and access management issues.

article thumbnail

Drata’s CEO Adam Markowitz on creating a culture of cyber security

Intercom, Inc.

In today’s data-driven SaaS scene, these can affect hundreds of millions of users and cause damage in the billions of dollars, and as compliance frameworks become requirements to do business, businesses are turning to third-party services that can help expedite and facilitate the process. If you sell software today, there’s a 99.9%