article thumbnail

Beyond launch day: How to plan successful B2B product rollouts

Mixpanel

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. With such small sample sizes, you can’t be constantly mass testing like you would in B2C. B2B launches are very much a cross-functional effort. This is largely because of the challenges that are inherent in B2B.

article thumbnail

How UX Researchers Can 4X Their Usability Test Response Rates With Userpilot

Userpilot

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105
article thumbnail

5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

Userpilot

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. However, customer insights can help your teams understand all aspects of your B2B partners. What are B2B customer insights?

article thumbnail

12 Best Customer Retention Software for SaaS Companies in 2024

Userpilot

Create custom reports and dashboards. It’s designed for medium-sized and large B2B companies that want to boost their growth rates by improving product adoption and customer retention. A/B and multivariate testing. Userpilot dashboard. A centralized dashboard for real-time survey response analysis.

article thumbnail

How Do Aha Moments Lead to Feature and Product Adoption?

Userpilot

Test the possible Aha moments in your onboarding flows. Test your Aha moment in the user onboarding flow After selecting the best candidates for the Aha moment, build onboarding experiences to guide users to them. You can do it by tracking the performance of each of the flows independently or conducting multivariate tests.

article thumbnail

Are You Leveraging Your Customer’s First Experience with Your Product Effectively?

The Product Coalition

In the B2B hemisphere, change goes hand and hand with new products. B2B product leaders, I am calling you out on the dreaded implementation phase. with user research to test our hypothesis. file extracts, reports, and an interactive dashboard. Yet we continue to think our customers won’t mind changing to use our products.