B2B Differentiation Product Goals Technical Review 
Gainsight
APRIL 10, 2023
While tech companies witnessed unprecedented growth over the past couple of years, 2023 is a whole new game. B2B customers are expecting round-the-clock help (similar to B2C customers). Key Drivers of Digital CS in 2023 Increased Competition: With the increasing number of B2B SaaS companies in the market, competition has become fierce.
Imaginary Cloud - Design
SEPTEMBER 1, 2022
Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Design patterns and industrial technology study help existing players to leverage their expertise and practice to differentiate your product/design.
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The Product Coalition
MAY 11, 2022
Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. customers) and the ones who actually use your product (i.e.,
Userpilot
NOVEMBER 8, 2022
As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.
Intercom, Inc.
MARCH 29, 2022
We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. Obviously our products started out a little bit different to where we are today, but you can see the core idea there right from the start, true to what you’ll see later on today as well.
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