Gainsight

JULY 11, 2019

As a B2B SaaS company, your customer success strategy can be your best sales strategy. Many B2B SaaS companies suffer from too many competitive losses, heavily discounted quotes, and no-decisions during net-new sales cycles. This is endemic in B2B SaaS companies today. Your B2B SaaS Product Is a Commodity. Speed of Sale.

Strategy 45

Strategy Technical Review Customer Experience B2B 45

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Design patterns and industrial technology study help existing players to leverage their expertise and practice to differentiate your product/design.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

UX Studio: Product Management

OCTOBER 2, 2023

These leave an exceptional first impression and differentiate our clients from competitors. As one of the best digital design agencies, Basic offers an ample number of services, from strategy and brand experience to content and technology solutions. They also provide custom artwork through illustration and engaging motion design.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

UX Studio

JUNE 30, 2023

USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area. California is the home of technology and innovation. How Does Studio 22 Work With Clients?

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Userpilot

JULY 20, 2021

I also worked with numerous tech startups and even built and run companies myself. By investigating factors that differentiated a product from failing or succeeding, the product/market fit concept came to me. online reviews. On the other hand, users never get technical. Online review platforms. reported ICP.

User Testing 106

User Testing Research Software Feedback Software Product Research 106

People-First Product Leadership

DECEMBER 4, 2023

Use this insight to differentiate your organization from others in the space. Macro: Refers to the macro environment which encompasses the current state of technology, culture, economics, politics, and your industry. Do the points above apply to both B2B and B2C? All of these factors impact your ICP.

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Intercom, Inc.

NOVEMBER 4, 2021

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. “Not too many tech companies have a smiley face embedded within their logo. Not too many tech companies have a smiley face embedded within their logo or their identity.

Branding 222

Branding Technical Review Customer Experience Systems Review 222

Mind the Product

APRIL 27, 2017

Developers may be more comfortable knowing exactly what the finished product should “look” like, especially if the company views its design and user interface as a differentiator. . With a clickable prototype, an internal review board can see just how the finished product will look AND function.

Framework 116

Framework User Testing Research Software Feedback Software 116

The Product Coalition

FEBRUARY 4, 2020

You might also be interested in: How I Created A B2B Customer Lead Prioritization Model 2. It could be to delight customers (measured in positive reviews and referrals) or reduce abandonment. These are the things that will differentiate you from your competition. To do this, think about the goal you’re trying to reach.

Customer Experience 78

Customer Experience Product Management Product Manager Technical Review 78

Intercom, Inc.

SEPTEMBER 23, 2021

And it’s not just about strong retention and recurring revenue, although that’s certainly a plus; it’s knowing the customer won’t quit you over a new competitor with better technology, lower prices, or even a more convenient service. ” “You can have the greatest technology, but I’ve got news for you. Are you ready?

Reporting Tools 145

Reporting Tools Customer Experience Airlines Technical Review 145

The Product Guy

SEPTEMBER 27, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Usersnap

JUNE 24, 2019

But what can differentiate businesses is the type of experience they offer to the customer. Write the same way even B2B pieces of content. Base your content on customer feedback , reviews, issues raised on social media platforms, and problems that frequently pop up in discussion with the customer support team.

Customer Experience 76

Customer Experience User Testing Customer Feedback Differentiation 76

Intercom, Inc.

MARCH 12, 2020

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. But the way we go about it has changed in the form of the technology that is being used today to drive a better experience and to help companies create a better experience.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

The Product Guy

JANUARY 5, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

APRIL 4, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Krishna is an author, enjoys writing blogs and tutorials on anything technology.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . Conversion is where potential customers differentiate your solutions from your competitors’—and this is where you can influence their decision. Within conversion , differentiating your product from your competitors is key.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

The Product Guy

FEBRUARY 18, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Nulab

SEPTEMBER 22, 2021

For a B2B customer, you’ll want to know the size of your target business, what it does, its annual revenue, the department that makes the decision, key decision-makers, and its geography. trends, legislation, tech breakthroughs, etc.). This will shape your positioning and approach, so it’s important to give it due care and attention.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Krishna is an author, enjoys writing blogs and tutorials on anything technology.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. Even big B2B players (Business-to-Business) were interested in UX research. We had to think differently when doing research with B2B customers.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

The Product Guy

FEBRUARY 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

The Product Guy

MARCH 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Krishna is an author, enjoys writing blogs and tutorials on anything technology.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

APRIL 7, 2021

Some examples in different products are: Linking accounts Importing data Performing core actions like sending out emails Integrating the product with your tech stack. You will also know your key differentiating factor from the competition and should try to get every user to test it out. Define the negative behavior.

Onboarding KPIs 92

Onboarding KPIs User Testing Customer Experience Customer Feedback 92

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. A typical B2B GTM strategy details the business objectives, a unique value proposition, pricing details, marketing channels, and distribution channels. Think tech startup launches their first app.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. Therefore, Ben and Blair differentiate between customer and user problems.

Enterprise 113

Enterprise User Testing Feedback Software Technical Advisors 113

Intercom, Inc.

DECEMBER 13, 2018

But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. What’s your differentiator? One innovation behind Workplace is its News Feed-based algorithm , which has been fine-tuned to respond to work use cases.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Liam: And what switched you over to B2B? Did you get sick of anything in particular?

Marketing 209

Marketing B2B Data Visualization Branding 209

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. These are most likely to be the key differentiators. Interested?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Sachin Rekhi

FEBRUARY 16, 2020

Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Intercom, Inc.

DECEMBER 4, 2019

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 1 Poor definition of value proposition and feature focus. 3 Brand stretch.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Intercom, Inc.

AUGUST 1, 2019

It depends on the industry, but Brex has had huge success by acting bigger than they are – particularly in the B2B space, where people are looking for signals that your product is going to be supported for years in the future. They understood technology, and they had a unique respect for regulatory and compliance.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Mironov Consulting

SEPTEMBER 23, 2023

I’ve written a lot about the huge organizational and technical gulf between services companies and product companies.  (See  Clients own the IP and provide much of the technical direction.   A glance at a tech company’s website immediately tells me which kind they are.  

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

Userpilot

MAY 8, 2024

In the B2B SaaS context, these needs normally revolve around solving particular business problems, improving operational efficiency, or gaining a competitive advantage. Support : timely and effective help and assistance, including customer service , technical support, and resources for troubleshooting. Brand24 dashboard.

Data Visualization 106

Data Visualization User Testing Customer Feedback Analytic Tools 106