People-First Product Leadership

DECEMBER 4, 2023

Use this insight to differentiate your organization from others in the space. Macro: Refers to the macro environment which encompasses the current state of technology, culture, economics, politics, and your industry. Do the points above apply to both B2B and B2C? Example: Objective: Increase brand awareness.

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Usersnap

JUNE 24, 2019

Customers today want more from brands. But what can differentiate businesses is the type of experience they offer to the customer. The way they allow them to interact with their brand. . Taking action towards becoming a customer-centric brand will take more than simply declaring your business as one.

Customer Experience 76

Customer Experience User Testing Customer Feedback Differentiation 76

The Product Guy

SEPTEMBER 27, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. For a B2B customer, you’ll want to know the size of your target business, what it does, its annual revenue, the department that makes the decision, key decision-makers, and its geography. Define your customer.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

The Product Guy

OCTOBER 25, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

The Product Guy

JANUARY 5, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . Conversion is where potential customers differentiate your solutions from your competitors’—and this is where you can influence their decision. Within conversion , differentiating your product from your competitors is key.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Intercom, Inc.

DECEMBER 4, 2019

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

The Product Guy

APRIL 4, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Krishna enjoys creating new products and works at the intersection of the technology, design and strategy.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

FEBRUARY 18, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Intercom, Inc.

MARCH 12, 2020

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. But the way we go about it has changed in the form of the technology that is being used today to drive a better experience and to help companies create a better experience.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Krishna enjoys creating new products and works at the intersection of the technology, design and strategy.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

The Product Guy

FEBRUARY 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

The Product Guy

MARCH 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Krishna enjoys creating new products and works at the intersection of the technology, design and strategy.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Intercom, Inc.

DECEMBER 13, 2018

But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. What’s your differentiator? ” I’m talking about respected SaaS brands like Box or Intercom, which is another good example.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Constantly putting out mediocre pieces is hurting your content brand. Short on time?

Marketing 209

Marketing B2B Data Visualization Branding 209

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 94

B2B Feedback Software Product Marketing Customer Experience 94

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand. The importance of a go-to-market strategy.

Feedback Software 85

Feedback Software User Testing Product Research Strategy 85

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. Therefore, Ben and Blair differentiate between customer and user problems.

Enterprise 115

Enterprise User Testing Feedback Software Technical Advisors 115

Intercom, Inc.

AUGUST 1, 2019

It depends on the industry, but Brex has had huge success by acting bigger than they are – particularly in the B2B space, where people are looking for signals that your product is going to be supported for years in the future. They understood technology, and they had a unique respect for regulatory and compliance.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

ProductPlan

NOVEMBER 9, 2022

The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. A product launch may seem daunting, but they’re well worth the effort, whether it’s a brand-new product or just a big update to an old favorite.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Don’t underestimate the work it’ll take to migrate the supply, both technically and interpersonally. The quality and experience with that supply will reflect directly on your brand, not theirs. What’s your differentiator, and how will you maintain it? Cost : Medium.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Intercom, Inc.

OCTOBER 29, 2020

And so I worked with a whole bunch of companies in technology and financial services, consumer goods, helping them on things like growth strategy, developing new products, M&A. Stanford was actually the only business school that I applied to because I specifically wanted to move out to the Bay Area and move into tech full-time.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Don’t underestimate the work it’ll take to migrate the supply, both technically and interpersonally. The quality and experience with that supply will reflect directly on your brand, not theirs. What’s your differentiator, and how will you maintain it? Cost : Medium.

User Testing 48

User Testing Customer Experience Research Software Feedback Software 48

Userpilot

JULY 6, 2023

For instance, let’s take a look at these G2 reviews: “The ability to analyze needs to be improved, especially when trying to compare different variables among different surveys. Design surveys to match your brand aesthetics. The pricing differentiation is based on the number of Monthly Active Users (MAUs) your company has.

Data Visualization 90

Data Visualization Embedded Analytics Analytic Tools Feedback Software 90

Intercom, Inc.

MARCH 29, 2022

And that’s exactly why you’re here today; to explore, to be inspired and discover those new ways to create deeper relationships that grow loyalty, brand experiences that grow value, and customer insights that grow the business. into B2B software. We are announcing three brand new products today. Enjoy this time.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118