Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. But how does user adoption impact your business? Measure your results with product analytics and keep improving. Product usage analytics in Userpilot.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. Company: B2B SaaS with 11-50 employees. Interested?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

DECEMBER 3, 2022

The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service. The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service. Here’s how.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. But how does user adoption impact your business? Measure your results with product analytics and keep improving. Product usage analytics in Userpilot.

Analytic Tools 91

Analytic Tools Feedback Software Research Software Data Visualization 91

Userpilot

APRIL 15, 2024

AI predictive analytics can help teams identify churn signals and engage users proactively to prevent it. Mixpanel’s Spark AI allows users to access data analytics insights by asking questions, which facilitates data democratization across organizations. That’s your chance to gain a competitive edge and drive business success.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

JULY 15, 2022

The dark funnel refers to all the hidden touchpoints a user goes through in their customer journey. The dark funnel refers to all the hidden and untraceable places where buyers engage with and make purchasing decisions. Not all touchpoints can be tracked by analytics. What is the dark funnel in SaaS?

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand. The growth loop framework.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

FEBRUARY 27, 2023

A great majority of SaaS B2B companies invest in user onboarding (96%), including personalized experiences (71%), frictionless sign-up flows (74%), and welcome screens (79%). Self-service automated help allows users to access assistance and guidance on their own terms – whenever and wherever they want. Celebration modal.

Onboarding KPIs 105

Onboarding KPIs User Testing Customer Experience Customer Feedback 105

Userpilot

AUGUST 20, 2022

“Customer love” is the last thing you think about in a B2B SaaS environment. Refer your product to their network. Customer loyalty is more about staying with your brand without peeking at your competitors and being habituated to providing positive feedback or referring you to their network. Stick around and become loyal.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback User Testing 98

Usersnap

MAY 21, 2019

Those customers who are referred by others actually have a 37% higher rate of retention than any other customer you will acquire. And, like a beautiful cycle, those referred customers can then become advocates for you, in turn creating referrals of their own. You can also embed this step in your feedback loop. They spend more.

User Testing 74

User Testing Customer Experience Customer Feedback Product Research 74

Userpilot

JUNE 28, 2023

How in-app marketing benefits users: Unlock your product’s total value: The thing about B2B users is they rarely have time to explore your product and adopt all its features on their own. That’s enough motivation to make someone want to keep referring the people in their network. Loom uses videos for customer education.

Feedback Software 98

Feedback Software Analytic Tools User Testing Customer Feedback 98

Usersnap

SEPTEMBER 12, 2023

John is the co-founder of PricingSaas , a competitive intelligence product that uses AI to summarise pricing changes across the B2B SaaS industry. Your buyers will use your competitors as a frame of reference. You can embed surveys to emails to collect off-site and post-experience feedback as well. Sounds simple, right?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

JUNE 19, 2023

In B2B, while user engagement refers to the one who’s actively using your product, customer engagement refers to an account that has multiple users. Engaged users will refer your product or service to others, provide positive reviews, and become advocates for your brand. Brings more data to the table.

User Testing 98

User Testing Product Research Customer Experience Feedback Software 98

AB Tasty

MAY 23, 2025

With a background in decision-making psychology and over a decade of experience, Thomas helps organisations embed accessibility and user insight into their design systems, development workflows, and leadership practices. Thomas Hein , Head of Digital Inclusion at Arc Inclusion and Head of Customer Research at REO Digital.

Research Software 52

Research Software Technical Review Embedded Analytics User Testing 52