Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 90

B2B Feedback Software Product Marketing Customer Experience 90

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Customer and market research that goes into building product personas also drives feature development.

Feedback Software 83

Feedback Software Research Software Analytic Tools User Testing 83

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. A typical B2B GTM strategy details the business objectives, a unique value proposition, pricing details, marketing channels, and distribution channels. What are the main components of a B2B GTM strategy?

Feedback Software 79

Feedback Software User Testing Product Research Strategy 79

Userpilot

NOVEMBER 25, 2022

In such a huge SaaS ecosystem these days, it is necessary to find ways to remove friction during the onboarding process if you want to keep a competitive edge. This article will cover the best practices and steps needed to implement interactive guides that engage customers. Let your users choose what to learn about.

Research Software 80

Research Software Feedback Software User Testing Data Visualization 80

Lenny Rachitsky

MARCH 5, 2024

The number of hours required to prepare for a successful campaign varies based on the stage of your product, your experience with PH, and who your users are (i.e. B2B versus B2C). Finally, B2C products often see more signups than B2B products, thanks to a broader target market.

Startups 117

Startups Feedback Software Onboarding KPIs Technical Review 117

Userpilot

JUNE 28, 2023

TL;DR In-app marketing , aka in-product marketing, is any message or marketing campaign displayed in-app and designed to make users take specific action steps. Remove friction and improve the customer experience. Retain and upsell customers. Such customers are also the most likely to upgrade to higher product versions.

Feedback Software 82

Feedback Software Analytic Tools User Testing Product Research 82

Userpilot

APRIL 15, 2024

Artificial Intelligence is revolutionizing how SaaS product teams work by increasing efficiency and productivity, reducing costs, and most importantly, facilitating data-driven decision-making. In this article, we look at how you can use AI to gain in-depth customer insights and how to leverage them to improve the product.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Usersnap

MAY 21, 2019

No matter what type of business you’re in, you have to deal with customers. They are, after all, the foundation of your business, without which you would have no business at all. Putting a heavy focus on customer needs will help you in many ways, one of which is to create strong customer advocacy.

User Testing 74

User Testing Customer Experience Customer Feedback Product Research 74