Remove B2B Remove Events Remove Product launches Remove Product Marketing
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B2B Marketing Team Structure: Essential Roles and Their Responsibilities

Userpilot

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 97
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5 Truths of Building a Product Launch Strategy

Amplitude

A lot of teams obsess about getting everything perfect for product launch day. There are marketing emails to assemble. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. In the Mad Men world of marketing, a huge launch day could be vital in building hype.

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Getting Value from Product Enhancements; Good MVPs; Upcoming Product Management Events

Good Product Manager

My post on the SiriusDecisions blog — Minimum Viable Products: I Do Not Think They Mean What You Think They Mean – describes what distinguishes good MVPs from bad ones, and how product managers can structure MVPs appropriately to get better results. Product Management Events in the Next Two Weeks.

Events 74
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Getting Value from Product Enhancements; Good MVPs; Upcoming Product Management Events

Good Product Manager

My post on the SiriusDecisions blog — Minimum Viable Products: I Do Not Think They Mean What You Think They Mean – describes what distinguishes good MVPs from bad ones, and how product managers can structure MVPs appropriately to get better results. Product Management Events in the Next Two Weeks.

Events 60
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What is Product Marketing and Why Should I Care?

Userpilot

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

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TEI 222: Presenting new products at trade shows and events – with Amy McWhirter

Product Innovation Educators

Learn how to cut through the noise and make human connections presenting new products. A lot of new products are announced at trade shows and other events, such as CES for consumer electronics, International Builders Show for construction materials, and the National Association of Music Merchants for all things musical.

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What is Product Marketing and Why Should I Care?

Userpilot

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.