Product Management University

JANUARY 3, 2023

Sales demos are one of the easiest ways to boost your credibility with prospects and customers. Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. What is a B2B Sales Demo Script? Research Your Target Customer. Know Your Product Well Enough to Improvise.

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Demo B2B User Friction Customer Experience 130

Userpilot

MARCH 20, 2024

Software monetization can be complex to deal with. You can implement many software monetization strategies in your product, but picking the right one can be a challenge. This article will go through 13 software monetization solutions to help your software product create great revenue streams and drive product growth.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Userpilot

OCTOBER 6, 2022

How can you analyze customer behavior in-app to deliver unparalleled in-app experiences? What customer data can you collect to derive valuable insights and improve retention? In this piece, we’ll cover everything you need to know about customer behavior analysis. Hotjar — for recording user behavior in-app.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Userpilot

MARCH 14, 2023

How do you boost your freemium conversion rate and accelerate your SaaS growth? TL;DR Freemium is a customer acquisition strategy that gives users access to basic functionality without paying while hiding the more advanced features behind the paywall. It’s also often exploited by users who have no intention to pay.

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98

Userpilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. Understanding customers’ unique needs and expectations allow companies to better meet these needs. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates.

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

Userpilot

APRIL 20, 2022

Looking for ways to engage your SaaS users in a way that drives freemium to premium conversions more efficiently? They are all focused on providing a great user experience. This article outlines 13 exceptional techniques for converting your free users into paid users. What is the Freemium Model in SaaS Companies?

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization User Testing 98

Userpilot

MAY 30, 2022

Segmenting your customers based on needs is highly effective as it allows you to form better relationships with users and provide a better experience for them. Needs-based segmentation involves segmenting customers into groups based on their problems and needs. The 3 best tools are Userpilot , Baremetrics, and Segment.

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. As companies scale, they often cannot satisfy customer needs equally well. Build a product that users love by delivering value and a good product experience. It should also give you tools to measure progress.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 98

Customer Experience User Testing Analytic Tools Feedback Software 98

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The post-launch phase is all about user onboarding.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Understandably, all of this translates into improved customer acquisition.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

FEBRUARY 10, 2023

Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. TL;DR A persona is a visual compilation of your customer’s problems, emotions, desires, jobs-to-be-done , and goals. Why is creating personas important?

Research Software 98

Research Software User Testing Analytic Tools Feedback Software 98

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

NOVEMBER 22, 2022

While segments and personas are not mutually exclusive, they have different purposes in the SaaS industry. A user segment is a distinct group of customers with specific shared needs, characteristics, or actions. A user persona is a fictional character whose characteristics and goals mimic those of your ideal customer.

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Userpilot

DECEMBER 10, 2020

Nobody likes getting negative feedback. If you don’t like getting negative feedback either – congratulations! But the whole point of killing it like a pro – in product or elsewhere – is not to take negative feedback personally. In this post we’ll discuss: Why negative feedback matters.

User Testing 98

User Testing Feedback Software Customer Feedback Analytic Tools 98

The Product Coalition

FEBRUARY 11, 2023

How about this — how often do you see a problem around you, and then you decide to come up with an idea or solution? While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution. Get feedback from at least five customers, but many as possible.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

JULY 13, 2023

Growth is the lifeblood of any company, and it is paramount for any SaaS company. The important metrics you should use to measure the growth of a company are: Customer acquisition cost (CAC) assesses the average cost to acquire new customers and evaluates the efficiency of sales and marketing efforts.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 98

Userpilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? TL;DR Product-led growth (PLG) uses product usage as the main driver of customer acquisition and account expansion. However, it’s not ideal for complex products or enterprise clients where customers aren’t the end users. Let’s dive right in! Book the demo to see how!

Analytic Tools 105

Analytic Tools Feedback Software Customer Experience Data Visualization 105

UX Studio

JUNE 30, 2023

We deliver impactful, user-friend, and unique solutions for ambitious ideas. USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Userpilot

FEBRUARY 5, 2024

How you increase trial-to-paid conversion rate determines how good your SaaS model is. But, how can you maximize this metric to attract more customers organically and cultivate product-led growth ? For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%. But how much?

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

The Product Coalition

JULY 8, 2020

It all starts with user feedback. The data you can use in your daily job is either operational (analytics) or experiential (feedback). For this first story, we’ll focus on how UX-data (Users + Experience data) can boost any product. Why do they use the product, what’s the pain point, what do they need next?

Feedback Software 82

Feedback Software Data Visualization Customer Feedback User Testing 82

Business of Software Conference

DECEMBER 28, 2023

Software, to the average person, is pretty boring. How to Write Copy for Your Software Company 1. Search Amazon for customer reviews on industry-related products or books. Using words your customers are using will get their attention more than using generic or common industry-related words. Words are actually free.

Software Review 59

Software Review Research Software Feedback Software User Testing 59

Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. Additionally, you'll see: Onboarding flow examples from top SaaS companies. TL;DR Why is user onboarding important?

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. Additionally, you'll see: Onboarding flow examples from top SaaS companies. TL;DR Why is user onboarding important?

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. Additionally, you'll see: Onboarding flow examples from top SaaS companies. TL;DR Why is user onboarding important?

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. Additionally, you'll see: Onboarding flow examples from top SaaS companies. TL;DR Why is user onboarding important?

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. Additionally, you'll see: Onboarding flow examples from top SaaS companies. TL;DR Why is user onboarding important?

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? They use their product as the selling point. In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS. But isn’t that what all companies do?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Usersnap

SEPTEMBER 12, 2023

If you are providing more value to your customers, then let your product be appreciated at the price it deserves. In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. What product pricing questions to ask customers?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. What We’ll Cover In Our Customer Retention Guide. TL;DR- 13 Customer Retention Strategies.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Ronke PM

OCTOBER 5, 2023

Table of Contents What is customer-centricity? Essential customer experiences to consider. Final thoughts Those products that have changed us and made our lives easier, or even enhanced humanity, have that impact and reach because the people who built those products emphasize customer-centricity above all else.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

MARCH 21, 2024

How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Userpilot

NOVEMBER 21, 2023

Allocating time for a specific research stage is often a no-go for leadership, so make the habit of interviewing customers continuously. You can’t accommodate all customer requests, so build a robust decision tree to filter out irrelevant requests and learn to say ‘no’ instead of maybe. What’s the solution?

Technical Review 104

Technical Review User Testing Product Management Product Manager 104

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

The Product Coalition

APRIL 24, 2023

A customer feedback repository is the place you keep all your feedback data. What is a customer feedback repository? A feedback repository is a central location where product teams can collect and organize customer feedback. What is the purpose of feedback repositories?

Feedback Software 102

Feedback Software Analytic Tools User Testing Customer Feedback 102

Nulab

SEPTEMBER 22, 2021

What does your typical customer look like? Define your customer. Getting to know your typical customer will help you tailor your marketing strategy. Are customers actively seeking out your product or service? Do customers know how your product will solve their problems? Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69