Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. Why customer experience is an essential ingredient for retention and revenue. Look no further!

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Mind the Product

JUNE 28, 2018

In an enterprise setting, the buyer writes the cheques, and enterprise users can love the product without ever writing a cheque. Within B2B, there are nearly always multiple buyer personas to be considered – decision-maker, influencer, champion, etc. Value vs User Experience. Disproportionate Customers.

B2C 137

B2C B2B User Testing Feedback Software 137

The Product Coalition

OCTOBER 26, 2020

That’s undeniable that a stand-out user interface and convenient user experience help sell products. When looking at the beautiful design, we often don’t even know who has created such a smooth digital experience. For example, Eleken has entered the List of the Top Ukraine User Experience (UX) Agencies on Clutch.

Customer Experience 91

Customer Experience Research Software User Experience User Testing 91

Userpilot

OCTOBER 1, 2022

Create win-back email campaigns to re-engage inactive users outside the app. A/B test your in-app experiences to find opportunities for improvement and optimize adoption. of the market) are excited about trying products and testing new technology. Limited usage of the product as a test. Software adoption curve.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

The Product Coalition

DECEMBER 21, 2020

We’ll explore how you can test and research ideas for your product, service, or business model. Idea validation is a process where a specific product, service, or business idea is tested in various ways to determine its viability. Like survival of the fittest, putting your ideas to the test will make sure only the worthy ones make it.

User Testing 154

User Testing Product Research Research Software Feedback Software 154

UX Planet

JANUARY 18, 2024

It’s a beacon that illuminates user pain points and behavioral nuances, gleaned from direct insights. In any project, the user experience is paramount, and evolving this experience hinges on robust UX research. UX research is an integral component in creating user-centric products. Why Is UX Research Important?

Data Visualization 82

Data Visualization User Testing Research Software Product Research 82

Userpilot

OCTOBER 16, 2022

For the best user experience, combine all the self-help resources in an easily accessible knowledge base. Some forms of feedback include one-on-one interviews, surveys, usability tests, and reviews on 3rd party websites. It’s a great way of announcing small updates without disrupting the user experience.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

SEPTEMBER 23, 2019

With no-code user onboarding tools , it’s easy to start building onboarding journeys that don’t reflect reality—all in a vain attempt to get new users to activate faster so they don’t churn. User experience journey mapping makes us ask this question: How do users move through their own goals, not our hoops?

Customer Experience 89

Customer Experience User Testing User Experience Customer Feedback 89

Userpilot

NOVEMBER 13, 2023

Here are some tried-and-tested best practices for customer enablement: 1. Customer success enablement focuses on providing customers with the necessary tools for success. Sales enablement focuses on equipping your sales team with essential resources to help improve customer acquisition.

Feedback Software 105

Feedback Software Data Visualization Analytic Tools User Testing 105

Userpilot

FEBRUARY 19, 2024

In contrast, the exit rate refers to the percentage of users stopping their journey on a particular page. Tracking drop-off rates helps teams identify usability issues, improve conversion rates, enhance user experience, and optimize the onboarding process. A/B testing in-app patterns to reduce the drop-off rate.

Analytic Tools 105

Analytic Tools Data Visualization Onboarding KPIs User Testing 105

The Product Coalition

JULY 17, 2018

In an enterprise setting, the buyer writes the cheques, and enterprise users can love the product without ever writing a cheque. Within B2B, there are nearly always multiple buyer personas to be considered?—?decision-maker, In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs.

B2C 60

B2C B2B User Testing Feedback Software 60

The Product Coalition

APRIL 4, 2019

When it comes to a business mobile app implementation based on one among B2C, B2E, and B2B or all three of them, which is the best strategy between treating them separately and together? Consider merging B2E and B2B domains at first. The shared user experience isn’t the mere benefit of merging B2E, B2B, and B2C into a single platform.

B2C 65

B2C B2B User Testing Data Visualization 65

Userpilot

MAY 30, 2024

Also, collect feedback from power users and inactive users to find features they found valuable as well as those that might be missing. Test the possible Aha moments in your onboarding flows. The Aha moment is the moment when the user experiences the product or feature value for the first time.

Onboarding KPIs 105

Onboarding KPIs Data Visualization Analytic Tools User Testing 105

The Product Coalition

FEBRUARY 20, 2019

Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”. we just took everyone’s top idea and tested it. Maybe this is you.

B2C 60

B2C User Testing B2B Product Research 60

Mixpanel

JUNE 23, 2020

Set your sights on engagement—then test and measure. Here at Asana, we’re dedicated to creating consistently delightful experiences within the product—a unique challenge in SaaS. In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

Set your sights on engagement—then test and measure. Here at Asana, we’re dedicated to creating consistently delightful experiences within the product—a unique challenge in SaaS. In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”.

B2B 52

B2B User Testing Research Software Product Research 52

Lenny Rachitsky

JUNE 2, 2024

Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Attio —The powerful, flexible CRM for fast-growing startups • Vanta —Automate compliance. Canva’s onboarding originally dropped new users into a dauntingly blank canvas. Simplify security.

Data Visualization 83

Data Visualization Technical Review Customer Experience Customer Feedback 83

Userpilot

JUNE 12, 2024

On average, a user acquisition specialist earns a total pay of $102,078 per year in the United States, with a mean salary of $82,651 per year. This is the middle salary between the lowest and highest-paid user experience specialists. Being a great user acquisition specialist can be a tough task.

Analytic Tools 52

Analytic Tools Data Visualization Research Software Customer Experience 52

Userpilot

SEPTEMBER 28, 2023

While UX professionals say that user experience is vital to business success, most of them aren’t making the most of UX analysis. Companies simply aren’t getting to the heart of their products’ UX, leaving user journeys littered with friction. What Is the Hierarchy of User Friction? Test Usability 2.

User Friction 98

User Friction Analytic Tools Data Visualization Feedback Software 98

Userpilot

JULY 5, 2022

In-app surveys , usability and prototype testing , or user interviews and focus groups can help you understand your customers’ requirements. Riskiest Assumption Testing (RAT) and Fake Door Testing are good ways of validating ideas before you commit to developing them. What is incremental innovation?

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Start by collecting basic user details via user persona surveys at sign-up. Interested?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

OCTOBER 31, 2023

The idea is for trial users to engage and find the product valuable enough to start paying after the trial period. Some SaaS companies also offer paid trials , asking users to pay a small fee to test the product. However, our focus today is on free trial users. How to smartly experiment with different trial lengths ?

Feedback Software 97

Feedback Software Research Software User Testing Onboarding KPIs 97

Intercom, Inc.

JULY 26, 2022

If a conversion rate is particularly low, it can indicate that a campaign approach needs to be altered or adjusted or that the user experience needs to be streamlined to reduce friction or confusion. According to recent studies, the average sales conversion rate for B2B brands is around 2%. What is a baseline conversion rate?

Customer Experience 118

Customer Experience User Testing Reference Product Research 118

The Product Coalition

MARCH 17, 2021

There are plenty of B2B products where the end-users experience is not the reason they bought. User behaviour testing isn’t needed to get validation. Yes, user behaviour testing might not be needed for a B2B product to be validated, but customer behaviour is (i.e. making a purchase).

User Testing 133

User Testing Product Research Research Software Customer Experience 133

Userpilot

MAY 7, 2024

Use walkthrough software to create flows that educate and encourage users to complete tasks. Monitor how users progress through your walkthrough to optimize it. A/B test different product walkthroughs to drive better results. Best practices for creating a software walkthrough to guide users: Use simple language.

Feedback Software 105

Feedback Software Analytic Tools Reporting Tools Customer Communications 105

bpma ProductHub

JUNE 12, 2017

Erin McHugh Saif showed us how she used analytics and customer insights to help her tackle a large-scale business problem at TIBCO Spotfire and Sooyoung Kim shared how Rue La La is using Riskiest Assumption Testing to rapidly test ideas with zero engineering effort. Come up with the smallest possible test.

Analytic Tools 199

Analytic Tools User Testing Customer Experience Feedback Software 199

Mind the Product

SEPTEMBER 17, 2018

The Cloud has Fundamentally Changed B2B Selling. Before the Cloud, software had to be sold into a central decision maker – a CIO or CTO – and then rolled out across the company’s desktop-user base. B2B Metrics now are More Like B2C Metrics. The Buyer can be an Enabler, not a Barrier.

User Testing 121

User Testing Customer Experience Customer Feedback Onboarding KPIs 121

UX Planet

FEBRUARY 1, 2024

Imagine there are ten different types of users who will interact with your product, each with unique goals and ways of using the interface. UX User personas are like detailed maps that guide the development of a product to meet specific user needs. Here’s a quick summary of how different fields use UX user personas.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Userpilot

JUNE 5, 2024

Data analysis tools Data analysis tools enable you to track user behavior at different stages of the customer journey and analyze them. For example, you can use them to identify friction in the user experience that leads to churn. A/B and multivariate testing. Experimentation (A/B testing). Custom event tracking.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Reporting Tools 105

Userpilot

FEBRUARY 18, 2024

When you know where users drop off, conduct additional research to identify possible causes and create hypotheses. To test the hypotheses, run experiments , like A/B or multivariate tests. If your hypothesis is true, release the improvements to all users in the relevant segment. Experiments in Userpilot.

Analytic Tools 105

Analytic Tools Data Visualization Research Software Onboarding KPIs 105

Amplitude

SEPTEMBER 21, 2020

Awareness: When users know about your product, and you have their attention. Interest: When users start interacting with your product in a meaningful way. Desire: When users experience the value of your product and are motivated to convert. Action: When users convert. B2B SaaS Funnel Analysis.

Analytic Tools 124

Analytic Tools Research Software User Testing Data Visualization 124

UX Studio

MARCH 30, 2024

Building a panel ensures that you always have a group of people to choose from when testing new features or collecting insights about previous experiences with the product. Building and maintaining a research panel in a business-to-business (B2B) setting can be beneficial. Yet, this issue may be less relevant in B2B settings.

User Testing 67

User Testing Research Software Customer Experience Product Research 67

Userpilot

FEBRUARY 5, 2024

You can calculate the free trial conversion rate by dividing the number of free trial users who upgrade to a paid subscription by the total number of trial users. For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%. However, this benchmark increases to 25% in B2B.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

The Product Coalition

APRIL 3, 2023

Responsive design is critical [link] Whether it’s an e-commerce website or a SaaS application, responsive design practice is key to creating an optimized user experience. You want your users(especially DAU) to have the best experience whether they’re accessing your platform on a laptop or a mobile browser.

Research Software 112

Research Software Reporting Tools Product Research User Testing 112

Userpilot

FEBRUARY 7, 2024

SaaS trial conversion rates are primarily impacted by the length of the trial, the product’s pricing model, and the overall user experience. Offer in-app guidance to trial users and help them experience value. In either case, the goal is to get the user to experience product value before their trial period ends.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. It just might not be the right business model for the vast majority of B2B SaaS companies. found something interesting to add to this debate.

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98

Userpilot

FEBRUARY 27, 2024

Overall, funnel analysis gives teams the knowledge they need to improve user experience and boost the business performance of the product. Finally, conversion trends analysis can help you identify the best times to engage your users for maximum impact. How can marketing and product teams use funnel analysis? Easy peasy.

Data Visualization 104

Data Visualization Analytic Tools Customer Experience Feedback Software 104