Userpilot

MARCH 20, 2024

In-app advertising provides revenue without charging users and should be paired with lead-generation strategies to increase revenue. The product model monetizes user-generated data for targeted marketing , creating revenue without direct charges. The open-source model creates revenue by charging for beyond-the-basics services.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. I will share my insight about the implications for the product team for both cases. Product-Led strategy: User-Centric Approach, Customer-Centric Metrics Focus on self-service onboarding and scalability.

Feedback Software 132

Feedback Software Analytic Tools Onboarding KPIs B2B 132

Userpilot

SEPTEMBER 28, 2022

In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. Anticipatory design focuses on predicting user needs before they even experience them. This improves overall customer satisfaction. Are you ready to dive in?

Data Visualization 95

Data Visualization Feedback Software Customer Experience Customer Feedback 95

TSIA

JANUARY 4, 2018

For Services organizations, capturing crucial Voice of the Customer (VoC) data can be a challenge. While most customer-facing organizations tend to stick to their favorite tried-and-true customer satisfaction metrics, the secret to improving survey response rates might just lie outside of these common practices.

Customer Satisfaction 40

Customer Satisfaction B2C B2B Customer Experience 40

Gainsight

APRIL 10, 2023

According to a 2023 Trends and Outlook in Customer Success report from Bain & Company, retaining customers is at least five times more cost-effective than acquiring new ones. There’s no doubt that customer success (CS) has become existential to SaaS. This is where digital customer success (DCS) comes in.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

Userpilot

JULY 16, 2021

This can give you valuable insights into product growth and user engagement. In this article, we’ve compiled the key metrics for your SaaS product that help you measure customer satisfaction, user activation, retention, product adoption, and growth. Metrics for SaaS products: Measuring customer satisfaction.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B vs. B2C marketing. Apple is the best example of a company with B2B marketing and B2C marketing.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

NOVEMBER 16, 2022

TLDR; B2B marketing automation involves designing automated workflows that will trigger at the right time to replace manual marketing tasks and retain customers. B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. Data collection automation.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

FEBRUARY 5, 2024

TL;DR Free-to-paid conversion rate measures the proportion of free trial users who upgrade to paid subscribers. You can calculate the free trial conversion rate by dividing the number of free trial users who upgrade to a paid subscription by the total number of trial users. Tools like Loom adopt this approach.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. In a B2C product?—?conversion

B2C 60

B2C B2B Feedback Software User Testing 60

Intercom, Inc.

NOVEMBER 18, 2020

With customer expectations and conversation volumes on the rise, businesses need a way to effectively deliver on-demand, personal support while maintaining customer satisfaction. Nearly 40% of customer support leaders say managing repetitive tasks is negatively impacting their CSAT score.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

Gainsight

JULY 20, 2022

Or, they might be based on the users’ actual behavior in the product. The use case for each model will vary based on the company, but regardless, segmentation is a powerful tool. Segmenting helps Product teams understand who their users are and gives them insights they can use to create targeted, user-centric product experiences. .

Analytic Tools 59

Analytic Tools Customer Experience Data Visualization Customer Feedback 59

Usersnap

MARCH 16, 2023

In this article we’ll be covering: What is a B2B2C business model Who is POM and what they do The challenges POM was facing The value of customer feedback & the appropriate tools to solve issues What Is a B2B2C Business Model? B2B companies that need help marketing their products or services can partner with B2C online shops.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Intercom, Inc.

OCTOBER 13, 2022

The industry landscape is changing, the prospects of a global recession are ever-present, and everyone is struggling to get leaner, reduce costs, increase efficiency, and increase customer satisfaction and retention. Now more than ever, businesses need to build strong, long-lasting relationships with their customers to thrive.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

The Product Coalition

APRIL 15, 2019

Tooling for your product team is a necessity. It often gets overlooked or tools are quickly chosen because we are so focused on the challenges in our own products. But, getting tooling right helps get better results faster. Tracks request by customer Links features through to initiatives and themes. Roadmunk , ProdPad.

Data Visualization 60

Data Visualization Analytic Tools Research Software Feedback Software 60

Intercom, Inc.

JULY 26, 2022

Customer success is a business effort to help your customers achieve their objectives. . As the name implies, customer success involves working with your customer to discover how your products and/or services can best empower them to reach their goals and objectives. . That’s an example of customer success.

User Friction 129

User Friction Customer Experience Data Visualization B2C 129

Userpilot

MARCH 21, 2024

Creating customer profiles helps you better understand your target audience, enabling you to attract more product-qualified leads , provide personalized customer service , and drive retention. User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand.

Data Visualization 104

Data Visualization User Testing Customer Experience Customer Feedback 104

Userpilot

JUNE 22, 2021

Companies that adopt customer success strategies aren’t just trying to score points in front of their customers. Okay, while their users obviously do benefit from these strategies, one of the key perks for businesses besides customer satisfaction is a reduced strain on customer support. Three key strategies.

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

Gainsight

FEBRUARY 9, 2023

B2B and B2C. Equip them with resources that highlight customer success value delivery that they can share with leads and active prospects. You’ll want to work to get your partnerships team thinking about customer satisfaction and retention as a metric; today, only 19.3% None of them are groundbreaking!

Customer Experience 52

Customer Experience Research Software User Testing Customer Feedback 52

ProductPlan

MARCH 19, 2020

The company reports that AI shortened its development time from months to just weeks. With the proliferation of AI into business it is easy to see applications to B2C and B2B products and services: Google Search / Photos / Translate, Alexa, Amazon Recommendations, Stitch Fix. Nest, Tesla Autopilot. Image Source.

Artificial Inteligence 82

Artificial Inteligence Reporting Tools Software Review Data Visualization 82

Gainsight

SEPTEMBER 5, 2019

It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.

Customer Experience 49

Customer Experience B2B Customer Feedback User Friction 49

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? How many analytics tools do you need? And what type of analytics really matters for a product marketing manager? By the end, you'll know the only type of analytics tools you really need as a PMM. What is product analytics?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Usersnap

FEBRUARY 14, 2023

In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. Every business offers different services; thus, every GMT strategy will differ. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

JULY 26, 2021

You can achieve product growth by making sure your marketing is product-led, leading users to activation as quickly as possible, implementing secondary and tertiary onboarding , creating an account expansion strategy, and encouraging user referrals. In both B2B and B2C, buyers want to self-serve. Overall customer satisfaction.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Amplitude

NOVEMBER 2, 2018

It wasn’t long before Andrew broke into the startup world while running the data and catalog team at Instacart. After witnessing firsthand the strong relationship between analytics, product, and performance, Andrew grew a passion for making data integration a top priority for everyone–even for traditionally non-technical roles.

Data Visualization 53

Data Visualization Analytic Tools Technical Review Product Management 53

Usersnap

JULY 15, 2020

Interestingly, a surge of VoC (voice of customers) teams can be seen on the horizon. Especially in B2C companies, the strategy and ownership of customer experience clearly has a different value than support and operations. …identifying why customers are churning? CX Managers care for the entire Customer Journey.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Mixpanel

JUNE 23, 2020

At Asana , I lead the experience research team in asking questions to better understand the dynamics of modern work, empowering teams across the business with the data and tools they need to improve the product experience. Qualitative data that we gathered during the debriefs is proven out by quantitative data from the product (i.e.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

At Asana , I lead the experience research team in asking questions to better understand the dynamics of modern work, empowering teams across the business with the data and tools they need to improve the product experience. Qualitative data that we gathered during the debriefs is proven out by quantitative data from the product (i.e.

B2B 52

B2B User Testing Research Software Product Research 52

Userpilot

NOVEMBER 25, 2021

One of the most powerful tools at your disposal in SaaS is in-app feedback surveys. If you can collect, interpret, and act on data that your users are sharing about their successes, problems, and how they feel about your product in general, you have a recipe for exponential customer growth and long-term user retention.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization User Testing 98

Userpilot

APRIL 7, 2021

How important are your user engagement metrics? Well, let’s say you have a newsletter building tool with 3 million users and your competitor has 800,000. However, the competitor-the one with 800,000-has majority of their users sending out the newsletter (using their core feature). Seems pretty great right?

Onboarding KPIs 77

Onboarding KPIs User Testing Customer Experience Customer Feedback 77

DISQO

MARCH 13, 2017

Problem” discovery: Does the problem your product or service solves remain as vexing and important to your customers? Have other things somehow demoted the problem you solve in the customer or prospect’s “top 5” list of problems to solve? Survey data seldom provides much insight beyond “we went from 3.6

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Problem” discovery: Does the problem your product or service solves remain as vexing and important to your customers? Have other things somehow demoted the problem you solve in the customer or prospect’s “top 5” list of problems to solve? Survey data seldom provides much insight beyond “we went from 3.6

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Problem” discovery: Does the problem your product or service solves remain as vexing and important to your customers? Have other things somehow demoted the problem you solve in the customer or prospect’s “top 5” list of problems to solve? Survey data seldom provides much insight beyond “we went from 3.6

Product Research 40

Product Research User Testing Testing Data Visualization 40

Userpilot

OCTOBER 15, 2022

B2B customer experience is all of the interactions that a customer has when interacting with a business-to-business (B2B) company. B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important.

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Book a demo and get started!

User Testing 103

User Testing Feedback Software Product Research Analytic Tools 103

ProductPlan

AUGUST 23, 2022

Instead, great product leaders allow their product teams to immerse themselves into the world of their users. Why Customer Empathy Matters. But regardless of the product’s nature, individual user experiences will inevitably vary based on many factors. User research. Companies build products for people.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Userpilot

APRIL 18, 2024

Customer segmentation examples include age, gender, location, language, industry, behavioral data , company size, values, interests, and more. To perform a customer segmentation analysis, start by defining SMART goals to specify the reason for segmenting customers. Why segment customers?

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Customer Experience 95